Measurement instrument
| Construct | Measurement item | Source |
|---|---|---|
| Drama-induced tourism experience | I was delighted to be at the drama attractions in person | Kim (2012a); Teng (2021) |
| I was gratified to have the opportunity to come into close contact with drama costumes and other props utilized in the dramatic production | ||
| It was a particular pleasure to see historical and cultural landscapes described in the drama | ||
| I undertook a detailed observation and photographic documentation of the filmed attractions depicted on screen | ||
| I took pictures with standing posters of my beloved characters and celebrities | ||
| Trying traditional jiangmen drinks and snacks was a wonderful experience | ||
| Learning more regarding informatioins of jiangmen cuisine was a wonderful experience | ||
| Knowing behind-the-scenes stories related to producing the drama was a wonderful experience | ||
| I was delighted to reenact scenes of the drama as if I were the major role | ||
| I instantly recognized all the objects when they had appeared on the screen | ||
| I felt familiar with these drama locations | ||
| I recall stories from the drama when I was here | ||
| Negative disconfirmation | My experience with Jiangmen was worse than my expectation | Nam et al. (2020) |
| The service provided by Jiangmen was worse than my expectation | ||
| Overall most of my expectation with Jiangmen was not met | ||
| Overall satisfaction | Overall, I am satisfied with my visit to jiangmen as a film attraction | Su et al. (2017) |
| Compared to my anticipations of a film destination, I am contended with my visit to Jiangmen | ||
| Compared to the ideal situation of a film attraction, I am contended with my visit to Jiangmen | ||
| Behavioral intentions | I would recommend this drama tour to other people | Wong and Lai (2015); Teng (2021) |
| I would like to attend other drama tours in the future | ||
| I would revisit these drama tourism sites | ||
| Likability of the drama | Positive feelings toward the drama: Kuangbiao | Lee et al. (2015) |
| Attractiveness of the drama: Kuangbiao | ||
| Interests in the drama: Kuangbiao |
| Construct | Measurement item | Source |
|---|---|---|
| Drama-induced tourism experience | I was delighted to be at the drama attractions in person | |
| I was gratified to have the opportunity to come into close contact with drama costumes and other props utilized in the dramatic production | ||
| It was a particular pleasure to see historical and cultural landscapes described in the drama | ||
| I undertook a detailed observation and photographic documentation of the filmed attractions depicted on screen | ||
| I took pictures with standing posters of my beloved characters and celebrities | ||
| Trying traditional jiangmen drinks and snacks was a wonderful experience | ||
| Learning more regarding informatioins of jiangmen cuisine was a wonderful experience | ||
| Knowing behind-the-scenes stories related to producing the drama was a wonderful experience | ||
| I was delighted to reenact scenes of the drama as if I were the major role | ||
| I instantly recognized all the objects when they had appeared on the screen | ||
| I felt familiar with these drama locations | ||
| I recall stories from the drama when I was here | ||
| Negative disconfirmation | My experience with Jiangmen was worse than my expectation | |
| The service provided by Jiangmen was worse than my expectation | ||
| Overall most of my expectation with Jiangmen was not met | ||
| Overall satisfaction | Overall, I am satisfied with my visit to jiangmen as a film attraction | |
| Compared to my anticipations of a film destination, I am contended with my visit to Jiangmen | ||
| Compared to the ideal situation of a film attraction, I am contended with my visit to Jiangmen | ||
| Behavioral intentions | I would recommend this drama tour to other people | |
| I would like to attend other drama tours in the future | ||
| I would revisit these drama tourism sites | ||
| Likability of the drama | Positive feelings toward the drama: Kuangbiao | |
| Attractiveness of the drama: Kuangbiao | ||
| Interests in the drama: Kuangbiao |
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