Table 1.

Measurement instrument

ConstructMeasurement itemSource
Drama-induced tourism experienceI was delighted to be at the drama attractions in personKim (2012a); Teng (2021) 
I was gratified to have the opportunity to come into close contact with drama costumes and other props utilized in the dramatic production
It was a particular pleasure to see historical and cultural landscapes described in the drama
I undertook a detailed observation and photographic documentation of the filmed attractions depicted on screen
I took pictures with standing posters of my beloved characters and celebrities
Trying traditional jiangmen drinks and snacks was a wonderful experience
Learning more regarding informatioins of jiangmen cuisine was a wonderful experience
Knowing behind-the-scenes stories related to producing the drama was a wonderful experience
I was delighted to reenact scenes of the drama as if I were the major role
I instantly recognized all the objects when they had appeared on the screen
I felt familiar with these drama locations
I recall stories from the drama when I was here
Negative disconfirmationMy experience with Jiangmen was worse than my expectationNam et al. (2020) 
The service provided by Jiangmen was worse than my expectation
Overall most of my expectation with Jiangmen was not met
Overall satisfactionOverall, I am satisfied with my visit to jiangmen as a film attractionSu et al. (2017) 
Compared to my anticipations of a film destination, I am contended with my visit to Jiangmen
Compared to the ideal situation of a film attraction, I am contended with my visit to Jiangmen
Behavioral intentionsI would recommend this drama tour to other peopleWong and Lai (2015); Teng (2021) 
I would like to attend other drama tours in the future
I would revisit these drama tourism sites
Likability of the dramaPositive feelings toward the drama: KuangbiaoLee et al. (2015) 
Attractiveness of the drama: Kuangbiao
Interests in the drama: Kuangbiao

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