Table 2 Items and reliability for...

Table 2

Items and reliability for measurement instruments (study 1/study 2)

Instrument/items	Standardised factor loadings	Cronbach's α	Composite reliability	AVE
Trust^ac		0.962/0.983	0.964/0.983	0.816/0.906
Company A can generally be trusted	0.92/0.95
I trust Company A	0.92/0.96
I have great confidence in Company A	0.89/0.95
Company A has high integrity	0.89/0.95
I can depend on Company A to do the right thing	0.89/0.95
Company A can be relied upon	0.91/0.95
Corporate credibility – expertise^a^,^c		0.935/0.944	0.941/0.945	0.843/0.853
Company A has a great amount of experience	0.84/0.91
Company A is skilled in what they do	0.94/0.92
Company A has great expertise	0.97/0.94
Attitude towards the firm^b^,^c		0.958/0.983	0.958/0.983	0.822/0.921
Unfavourable/Favourable	0.87/0.95
Negative/Positive	0.95/0.96
Bad/good	0.93/0.97
Unpleasant/Pleasant	0.91/0.96
Dislike very much/Like very much	0.87/0.96
Purchase intention^b^,^d		−/0.975	−/0.975	−/0.907
Definitely would not intend to open a bank account at Bank B/Definitely would intend to open a bank account at Bank B	−/0.97
Very low interest in opening a bank account at Bank B/Very high interest in opening a bank account at Bank B	−/0.94
Definitely would not open a bank account at Bank B/Definitely would open a bank account at Bank B	−/0.94
Probably would not open a bank account at Bank B/Probably would open a bank account at Bank B	−/0.96

Instrument/items	Standardised factor loadings	Cronbach's α	Composite reliability	AVE
Trust^ac		0.962/0.983	0.964/0.983	0.816/0.906
Company A can generally be trusted	0.92/0.95
I trust Company A	0.92/0.96
I have great confidence in Company A	0.89/0.95
Company A has high integrity	0.89/0.95
I can depend on Company A to do the right thing	0.89/0.95
Company A can be relied upon	0.91/0.95
Corporate credibility – expertise^a^,^c		0.935/0.944	0.941/0.945	0.843/0.853
Company A has a great amount of experience	0.84/0.91
Company A is skilled in what they do	0.94/0.92
Company A has great expertise	0.97/0.94
Attitude towards the firm^b^,^c		0.958/0.983	0.958/0.983	0.822/0.921
Unfavourable/Favourable	0.87/0.95
Negative/Positive	0.95/0.96
Bad/good	0.93/0.97
Unpleasant/Pleasant	0.91/0.96
Dislike very much/Like very much	0.87/0.96
Purchase intention^b^,^d		−/0.975	−/0.975	−/0.907
Definitely would not intend to open a bank account at Bank B/Definitely would intend to open a bank account at Bank B	−/0.97
Very low interest in opening a bank account at Bank B/Very high interest in opening a bank account at Bank B	−/0.94
Definitely would not open a bank account at Bank B/Definitely would open a bank account at Bank B	−/0.94
Probably would not open a bank account at Bank B/Probably would open a bank account at Bank B	−/0.96

Note(s)

Scales anchored between strongly disagree (1) and strongly agree (7)

Scales anchored between the two opposite extremes

Scales adapted to reflect Company A in Study 1, and Bank B/Sugar mill B/Fuel distributor B/Truck manufacturer B for Study 2

Scale adapted to reflect manipulation variations: “purchase sugar from Sugar Mill B's brand”, “purchase fuel from Fuel Distributor B's station” and “purchase a new car from Truck Manufacturer B”

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