Table 3

Measurement scales validation and discriminant validity (study 1/study 2)

TrustCorporate credibility – expertiseAttitude towards the firmPurchase intentionCo-variant model
Average (standard deviation)5.38(1.02)/4.04(1.72)5.28(1.22)/4.92(1.38)5.66(1.06)/4.11(1.85)−/4.13(1.86)
CFI0.979/0.9921.000/1.0000.979/1.000−/1.0000.969/0.988
NFI0.969/0.9881.000/1.0000.972/0.998−/1.0000.936/0.970
IFI0.980/0.9921.000/1.0000.980/1.000−/1.0020.969/0.988
SRMR0.0183/0.00690.0000/0.00000.0203/0.0027−/0.00030.0384/0.0145
χ2(p-value)26.027(0.002)/27.300(0.001)0.000(n.c.)/.000(n.c.)18.985(0.002)/4.141(0.529)−/0.020(0.990)139.295(0.000)/216.726(0.000)
χ2/DF2.892/3.033n.c./n.c3.797/0.828−/0.0101.882/1.680
Individual-shared variances matrix
Trust     
Corporate credibility – expertise0.816/0.9060.484/0.6100.605/0.870−/0.716 
Attitude towards the firm 0.843/0.8530.430/0.534−/0.464 
Purchase intention  0.822/0.921−/0.731 
    /0.907 
Correlations matrix
Trust1.000/1.0000.696/0.7810.778/0.933−/0.846 
Corporate credibility – expertise<0.001/<0.0011.000/1.0000.656/0.731−/0.681 
Attitude towards the firm<0.001/<0.001<0.001/<0.0011.000/1.000−/0.855 
Purchase intention−/<0.001−/<0.001−/<0.001−/1.000 
Heterotrait-monotrait ratio of correlations (HTMT)
Corporate credibility – expertise0.727/0.810    
Attitude towards the firm0.809/0.9490.695/0.757   
Purchase intention−/0.862−/0.708−/0.872  

Note(s): For the individual-shared variances matrix, numbers in italic relate to scales' individual AVE, while numbers above represent squared correlations of each pair of instruments; for the correlations matrix, numbers above the diagonal relate to instruments' correlations and numbers below the diagonal line relate correlations' significance values

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