T-tests results for study 2
| Trust(M) | Corporate credibility – expertise | Attitude towards the firm | Purchase intention (S) | ||
|---|---|---|---|---|---|
| Mean(SD) | Mean(SD) | Mean(SD) | Mean(SD) | ||
| Bank | |||||
| 1–Positive | N = 28 | 5.3(1.4) | 5.6(1.1) | 5.7(1.2) | 5.2(1.6) |
| 2–Negative | N = 27 | 5.0(1.2) | 5.5(1.2) | 5.1(1.5) | 4.6(1.6) |
| Statistics | p-value | 0.194 | 0.361 | 0.050* | 0.101 |
| T | 0.871 | 0.356 | 1.673 | 1.291 | |
| Cohen's d | 0.235 | 0.096 | 0.451 | 0.348 | |
| 95% Confidence Interval | Lower | −0.297 | −0.433 | −0.086 | −0.186 |
| Upper | 0.764 | 0.625 | 0.985 | 0.879 | |
| Sugar mill | |||||
| 1–Positive | N = 31 | 5.6(0.9) | 5.6(0.8) | 5.9(0.9) | 5.9(0.9) |
| 2–Negative | N = 28 | 3.7(1.7) | 4.4(1.2) | 3.3(1.7) | 3.6(1.6) |
| Statistics | p-value | <0.001*** | <0.001*** | <0.001*** | <0.001*** |
| T | 6.356 | 4.504 | 7.250 | 6.806 | |
| Cohen's d | 1.657 | 1.174 | 1.890 | 1.774 | |
| 95% Confidence Interval | Lower | 1.057 | 0.615 | 1.267 | 1.163 |
| Upper | 2.246 | 1.724 | 2.502 | 2.374 | |
| Fuel distributor | |||||
| 1–Positive | N = 29 | 5.5(1.1) | 5.5(1.1) | 5.7(1.2) | 5.8(1.3) |
| 2–Negative | N = 26 | 3.5(1.5) | 4.7(1.1) | 3.8(1.8) | 4.1(1.9) |
| Statistics | p-value | <0.001*** | 0.005*** | <0.001*** | <0.001*** |
| T | 5.564 | 2.655 | 4.671 | 3.982 | |
| Cohen's d | 1.503 | 0.717 | 1.261 | 1.075 | |
| 95% Confidence Interval | Lower | 0.896 | 0.167 | 0.675 | 0.504 |
| Upper | 2.098 | 1.260 | 1.838 | 1.638 | |
| Truck manufacturer | |||||
| 1–Positive | N = 30 | 5.9(0.9) | 5.9(0.9) | 6.1(0.9) | 5.6(1.2) |
| 2–Negative | N = 25 | 4.3(1.8) | 5.1(1.6) | 4.3(1.9) | 4.1(2.2) |
| Statistics | p-value | <0.001*** | 0.007*** | <0.001*** | 0.002*** |
| T | 4.416 | 2.529 | 4.389 | 3.074 | |
| Cohen's d | 1.196 | 0.685 | 1.189 | 0.832 | |
| 95% Confidence Interval | Lower | 0.614 | 0.135 | 0.607 | 0.275 |
| Upper | 1.768 | 1.228 | 1.761 | 1.383 | |
| Trust(M) | Corporate credibility – expertise | Attitude towards the firm | Purchase intention (S) | ||
|---|---|---|---|---|---|
| Mean( | Mean( | Mean( | Mean( | ||
| 1–Positive | 5.3(1.4) | 5.6(1.1) | 5.7(1.2) | 5.2(1.6) | |
| 2–Negative | 5.0(1.2) | 5.5(1.2) | 5.1(1.5) | 4.6(1.6) | |
| Statistics | 0.194 | 0.361 | 0.050* | 0.101 | |
| T | 0.871 | 0.356 | 1.673 | 1.291 | |
| Cohen's d | 0.235 | 0.096 | 0.451 | 0.348 | |
| 95% Confidence Interval | Lower | −0.297 | −0.433 | −0.086 | −0.186 |
| Upper | 0.764 | 0.625 | 0.985 | 0.879 | |
| 1–Positive | 5.6(0.9) | 5.6(0.8) | 5.9(0.9) | 5.9(0.9) | |
| 2–Negative | 3.7(1.7) | 4.4(1.2) | 3.3(1.7) | 3.6(1.6) | |
| Statistics | <0.001*** | <0.001*** | <0.001*** | <0.001*** | |
| 6.356 | 4.504 | 7.250 | 6.806 | ||
| Cohen's d | 1.657 | 1.174 | 1.890 | 1.774 | |
| 95% Confidence Interval | Lower | 1.057 | 0.615 | 1.267 | 1.163 |
| Upper | 2.246 | 1.724 | 2.502 | 2.374 | |
| 1–Positive | 5.5(1.1) | 5.5(1.1) | 5.7(1.2) | 5.8(1.3) | |
| 2–Negative | 3.5(1.5) | 4.7(1.1) | 3.8(1.8) | 4.1(1.9) | |
| Statistics | <0.001*** | 0.005*** | <0.001*** | <0.001*** | |
| 5.564 | 2.655 | 4.671 | 3.982 | ||
| Cohen's d | 1.503 | 0.717 | 1.261 | 1.075 | |
| 95% Confidence Interval | Lower | 0.896 | 0.167 | 0.675 | 0.504 |
| Upper | 2.098 | 1.260 | 1.838 | 1.638 | |
| 1–Positive | 5.9(0.9) | 5.9(0.9) | 6.1(0.9) | 5.6(1.2) | |
| 2–Negative | 4.3(1.8) | 5.1(1.6) | 4.3(1.9) | 4.1(2.2) | |
| Statistics | <0.001*** | 0.007*** | <0.001*** | 0.002*** | |
| 4.416 | 2.529 | 4.389 | 3.074 | ||
| Cohen's d | 1.196 | 0.685 | 1.189 | 0.832 | |
| 95% Confidence Interval | Lower | 0.614 | 0.135 | 0.607 | 0.275 |
| Upper | 1.768 | 1.228 | 1.761 | 1.383 | |
Note(s): *p < 0.10, **p < 0.05, ***p < 0.01. Numbers in parentheses are sample standard deviations. Numbers in brackets indicate the significant post-hoc differences, according to Tukey's or Games–Howell pairwise comparison test
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