Table 5

T-tests results for study 2

Trust(M)Corporate credibility – expertiseAttitude towards the firmPurchase intention (S)
Mean(SD)Mean(SD)Mean(SD)Mean(SD)
Bank
1–PositiveN = 285.3(1.4)5.6(1.1)5.7(1.2)5.2(1.6)
2–NegativeN = 275.0(1.2)5.5(1.2)5.1(1.5)4.6(1.6)
Statisticsp-value0.1940.3610.050*0.101
 T0.8710.3561.6731.291
 Cohen's d0.2350.0960.4510.348
95% Confidence IntervalLower−0.297−0.433−0.086−0.186
 Upper0.7640.6250.9850.879
Sugar mill
1–PositiveN = 315.6(0.9)5.6(0.8)5.9(0.9)5.9(0.9)
2–NegativeN = 283.7(1.7)4.4(1.2)3.3(1.7)3.6(1.6)
Statisticsp-value<0.001***<0.001***<0.001***<0.001***
 T6.3564.5047.2506.806
 Cohen's d1.6571.1741.8901.774
95% Confidence IntervalLower1.0570.6151.2671.163
 Upper2.2461.7242.5022.374
Fuel distributor
1–PositiveN = 295.5(1.1)5.5(1.1)5.7(1.2)5.8(1.3)
2–NegativeN = 263.5(1.5)4.7(1.1)3.8(1.8)4.1(1.9)
Statisticsp-value<0.001***0.005***<0.001***<0.001***
 T5.5642.6554.6713.982
 Cohen's d1.5030.7171.2611.075
95% Confidence IntervalLower0.8960.1670.6750.504
 Upper2.0981.2601.8381.638
Truck manufacturer
1–PositiveN = 305.9(0.9)5.9(0.9)6.1(0.9)5.6(1.2)
2–NegativeN = 254.3(1.8)5.1(1.6)4.3(1.9)4.1(2.2)
Statisticsp-value<0.001***0.007***<0.001***0.002***
 T4.4162.5294.3893.074
 Cohen's d1.1960.6851.1890.832
95% Confidence IntervalLower0.6140.1350.6070.275
 Upper1.7681.2281.7611.383

Note(s): *p < 0.10, **p < 0.05, ***p < 0.01. Numbers in parentheses are sample standard deviations. Numbers in brackets indicate the significant post-hoc differences, according to Tukey's or Games–Howell pairwise comparison test

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