Table 6 ANOVA results for study 2...

Table 6

ANOVA results for study 2

		Trust(M)	Corporate credibility - expertise	Attitude towards the firm	Purchase intention (S)
		Mean(SD)	Mean(SD)	Mean(SD)	Mean(SD)
Study 2 – Positive responses
1–Bank	N = 28	5.3(1.4)	5.6(1.1)	5.7(1.2)	5.2(1.6)
2–Sugar mill	N = 31	5.6(0.9)	5.5(0.8)	5.9(0.9)	5.9(0.9)
3–Fuel distributor	N = 29	5.5(1.1)	5.5(1.1)	5.8(1.2)	5.8(1.3)
4–Truck manufacturer	N = 30	5.9(0.9)	5.9(0.9)	6.1(0.9)	5.6(1.2)
Statistics	p-value	1.97	0.293	0.597	0.144
	F(114; 3)	1.586	1.255	0.631	1.839
	Partial η2	0.040	0.032	0.016	0.046
Study 2 – Negative responses
1–Bank	N = 27	5.0(1.2)[2][3]	5.5(1.2)[2]	5.1(1.5)[2][3]	4.6(1.6)[2]
2–Sugar mill	N = 28	3.4(1.7)[1]	4.3(1.2)[1]	3.3(1.7)[1]	3.6(1.6)[1]
3–Fuel distributor	N = 26	3.6(1.5)[1]	4.7(1.1)	3.8(1.8)[1]	4.1(1.9)
4–Truck manufacturer	N = 25	4.3(1.8)	5.1(1.6)	4.3(1.9)	4.1(2.2)
Statistics	p-value	<0.001***	0.012**	0.003***	0.230
	F(102; 3)	6.316	3.834	5.027	1.460
	Partial η2	0.157	0.101	0.129	0.041
Post-hoc tests
[1][2]Bank vs Sugar mill	Mean difference	1.6	−1.2	1.7	1.0
	p-value	<0.001***	0.009***	0.002***	0.086*
[1][3]Bank vs Fuel distributor	Mean difference	1.5		1.3
	p-value	0.001***		0.040**
	p-value

		Trust(M)	Corporate credibility - expertise	Attitude towards the firm	Purchase intention (S)
		Mean(SD)	Mean(SD)	Mean(SD)	Mean(SD)
Study 2 – Positive responses
1–Bank	N = 28	5.3(1.4)	5.6(1.1)	5.7(1.2)	5.2(1.6)
2–Sugar mill	N = 31	5.6(0.9)	5.5(0.8)	5.9(0.9)	5.9(0.9)
3–Fuel distributor	N = 29	5.5(1.1)	5.5(1.1)	5.8(1.2)	5.8(1.3)
4–Truck manufacturer	N = 30	5.9(0.9)	5.9(0.9)	6.1(0.9)	5.6(1.2)
Statistics	p-value	1.97	0.293	0.597	0.144
	F(114; 3)	1.586	1.255	0.631	1.839
	Partial η2	0.040	0.032	0.016	0.046
Study 2 – Negative responses
1–Bank	N = 27	5.0(1.2)[2][3]	5.5(1.2)[2]	5.1(1.5)[2][3]	4.6(1.6)[2]
2–Sugar mill	N = 28	3.4(1.7)[1]	4.3(1.2)[1]	3.3(1.7)[1]	3.6(1.6)[1]
3–Fuel distributor	N = 26	3.6(1.5)[1]	4.7(1.1)	3.8(1.8)[1]	4.1(1.9)
4–Truck manufacturer	N = 25	4.3(1.8)	5.1(1.6)	4.3(1.9)	4.1(2.2)
Statistics	p-value	<0.001***	0.012**	0.003***	0.230
	F(102; 3)	6.316	3.834	5.027	1.460
	Partial η2	0.157	0.101	0.129	0.041
Post-hoc tests
[1][2]Bank vs Sugar mill	Mean difference	1.6	−1.2	1.7	1.0
	p-value	<0.001***	0.009***	0.002***	0.086*
[1][3]Bank vs Fuel distributor	Mean difference	1.5		1.3
	p-value	0.001***		0.040**
	p-value

Note(s): *p < 0.10, **p < 0.05, ***p < 0.01. Numbers in parentheses are sample standard deviations. Numbers in brackets indicate the significant post-hoc differences, according to Tukey's or Games–Howell pairwise comparison test

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