Key approaches to use of theory by practitioners
| Author/s | Framework/approach | Strengths | Limitations |
|---|---|---|---|
| Van de Ven and Johnson (2006) | Engaged scholarship- coproduction of knowledge between practitioners and academics | Compartmentalisation ensures high quality application of theory by academics | Does not teach practitioners how to use theory |
| Van Ryn and Heaney (1992) | A guide on how to apply theory during a campaign | Outlines what should be considered at each stage | High level guidance that is non-specific about theories |
| Manikam and Russell-Bennett (2016) | The social marketing theory-based framework | Provides a step-by-step guide on how to find and choose a theory | Assumes a base level of theoretical knowledge. Presents a process for using theory, but does not address motivational drivers |
| Rundle-Thiele and colleagues (2019) | A set of theory application goals | Provides a useful review of theories | Uses highly academic language that also assumes a base level of theoretical knowledge. Does not address motivational drivers |
| Rundle-Thiele and colleagues (2021) | CBE framework- Co-create, build, engage | Provides value considerations and guidance for each stage of the process | Marketing principle focused moreso than theory focused with limited guidance on how and when theory should be applied |
| Van Hierden et al. (2022) | BUILD- process for using theory | Provides clear step-by-step guidance on using theory | Assumes a base level of theory knowledge and how to conduct a literature review. Presents a process for using theory, but does not address motivational drivers |
| Author/s | Framework/approach | Strengths | Limitations |
|---|---|---|---|
| Compartmentalisation ensures high quality application of theory by academics | Does not teach practitioners how to use theory | ||
| A guide on how to apply theory during a campaign | Outlines what should be considered at each stage | High level guidance that is non-specific about theories | |
| The social marketing theory-based framework | Provides a step-by-step guide on how to find and choose a theory | Assumes a base level of theoretical knowledge. Presents a process for using theory, but does not address motivational drivers | |
| A set of theory application goals | Provides a useful review of theories | Uses highly academic language that also assumes a base level of theoretical knowledge. Does not address motivational drivers | |
| Provides value considerations and guidance for each stage of the process | Marketing principle focused moreso than theory focused with limited guidance on how and when theory should be applied | ||
| Provides clear step-by-step guidance on using theory | Assumes a base level of theory knowledge and how to conduct a literature review. Presents a process for using theory, but does not address motivational drivers |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.