Table 3. Overview of steps in the KIT... | Emerald Publishing

Table 3.

Overview of steps in the KIT framework for practitioners

Theory Selection Stage	Information search	Evaluation of theories	Theory selection	Theory-based design
Tasks	Review the provided list of theories. Consider the following in your search: Find explanatory theories to explain the behaviour itself- i.e., why the behaviour occurs (drivers, influences, factors) Find change theories to facilitate behaviour change- i.e., how to influence or shift the behaviour (strategies, processes, levers) The list of theories has already categorised these.	Critically evaluate theories from previous stage. Consider the following criteria for explanatory theories: Fit with problem: Can the theory be used to identify the causes, determinants, or contextual drivers of the behaviour? Fit with target group: Can it be used to account for the group's specific characteristics (values, culture, barriers)? Fit with campaign objectives: Can it help clarify what needs to change in order to achieve objectives? Consider the following criteria for change theories: Fit with problem: Does the theory suggest mechanisms that can be used to address the problem? Fit with target audience: Does the theory offer strategies and ideas that would resonate with your audience? Fit with campaign objectives: Does the theory provide mechanisms that can actually achieve behaviour change?	While the previous stage shortlisted theories, now two must be chosen: one explanatory and one change theory In addition to the criteria in the prior stage the following should also be considered: Do you understand the theory well enough to use it? Does it spark creative ideas? Is there synergy between your two theories?- ideally the explanatory theory should help spark ideas within the change theory Does the theory guide concrete strategies? Can you explain the theory to stakeholders?	Begin ideating your strategy using the provided strategy template and guide If the chosen theories do not suit, choose different ones. Often this is an iterative process
Specific tools	Card Deck of Theories (web Appendix A)			Behaviour Change Template (web Appendix B, Table 2)

Theory Selection Stage	Information search	Evaluation of theories	Theory selection	Theory-based design
Tasks	Review the provided list of theories. Consider the following in your search: Find explanatory theories to explain the behaviour itself- i.e., why the behaviour occurs (drivers, influences, factors) Find change theories to facilitate behaviour change- i.e., how to influence or shift the behaviour (strategies, processes, levers) The list of theories has already categorised these.	Critically evaluate theories from previous stage. Consider the following criteria for explanatory theories: Fit with problem: Can the theory be used to identify the causes, determinants, or contextual drivers of the behaviour? Fit with target group: Can it be used to account for the group's specific characteristics (values, culture, barriers)? Fit with campaign objectives: Can it help clarify what needs to change in order to achieve objectives? Consider the following criteria for change theories: Fit with problem: Does the theory suggest mechanisms that can be used to address the problem? Fit with target audience: Does the theory offer strategies and ideas that would resonate with your audience? Fit with campaign objectives: Does the theory provide mechanisms that can actually achieve behaviour change?	While the previous stage shortlisted theories, now two must be chosen: one explanatory and one change theory In addition to the criteria in the prior stage the following should also be considered: Do you understand the theory well enough to use it? Does it spark creative ideas? Is there synergy between your two theories?- ideally the explanatory theory should help spark ideas within the change theory Does the theory guide concrete strategies? Can you explain the theory to stakeholders?	Begin ideating your strategy using the provided strategy template and guide If the chosen theories do not suit, choose different ones. Often this is an iterative process
Specific tools	Card Deck of Theories (web Appendix A)			Behaviour Change Template (web Appendix B, Table 2)

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