Table 1.

Dominant linguistic patterns identified through LIWC analysis of Australian energy policy and program narratives

LIWC constructIndicative LIWC categoriesRelative prominenceInterpretive implication
EmpowermentCause, achievement, power, work, insightHighEnergy consumers are positioned as active, capable agents responsible for navigating and resolving energy-related challenges
Sustainability and responsibilityProtect, life-support, individual, humansHighEnergy consumption is framed through a moralised discourse emphasising individual responsibility for environmental outcomes
Communal orientationFamily, friends, social, affiliation, WeLowCollective, relational and community-based framings of energy use are comparatively marginalised
Inequality and exclusionExclusive, they, she/HeLowStructural inequality and differential consumer experiences are largely backgrounded within dominant narratives
Constraint and inhibitionInhibitionLow–moderateBarriers to participation are acknowledged but primarily framed as individual or behavioural rather than systemic

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