Table 3

Data collection process

N.DateInformantForm of recordsLengths (mins)
Primary data
Semi-structured interviews
118/02/2021Participation in the meeting of OmegaNote60
227/07/2021CEO of AlphaNotes95
331/08/2021CEO of AlphaAudio20
415/06/2022CEO of AlphaAudio + notes45
518/07/2022CEO of AlphaAudio + notes18
603/11/2022Participation in the meeting of OmegaAudio + notes58
712/12/2022CEO of AlphaAudio + notes30
818/01/2023CEO of AlphaAudio + notes5
919/01/2023CEO of the e-commerce platformAudio + notes20
1020/01/2023CEO of AlphaAudio + notes33
1130/03/2024CEO of Alpha and her brother (co-owner)Audio + notes53
122/05/2024Country house sigmaAudio + notes40
1310/05/2024PhD student (who acted as a third actor)Audio + notes8
1402/07/2024CEO of restaurant GammaAudio + notes12
1505/07/2024CEO of restaurant DeltaAudio + notes16
164/09/2024CEO of Alpha and her brother (co-owner)Notes35
1728/07/2025CEO of AlphaAudio + notes45
Alpha cellar site visit
From 27/07/21 to 04/09/2024Visited Alpha’s cellar six times (informal talks with clients and Alpha’s staff)Direct observation + field notes16 h
PeriodSource and scopeForm of recordVolume
Secondary data
From 27/10/22 to 06/06/2024Websites. In the study, secondary data were collected from Alpha’s official website and the websites of the interviewed buyers using notes, focusing on relevant elements within the “home page”, “news” and “blog” sections. These sections were monitored to track the main changes within the firms since the onset of COVID-19Notes+105 Webpages
From 27/10/22 to 06/06/2024Social media. Secondary data were collected from Alpha’s official social media pages and those of the interviewed buyers. Posts published since the onset of COVID-19 were analysed, focusing on those discussing the changing economic environment and new business relationships. These data were used to trace the perceptions and influence of the turbulent context on the intervieweesNotes+280 Posts
From 04/06/22 to 04/09/2024Report and local newspapers. Secondary data were gathered from wine market trend reports and local newspapers to monitor the influence of the turbulent context on the wine market at the national and local levels.Article+18 Reports + 66 news
Source(s): Authors’ own work
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