Table 1

Example of SQD coding for review analysis

SentenceServiceRemarks
In the restaurant, customer service is perfect, and the quality is unbeatableRestaurantReliability: the ability to perform the promised service efficiently and accurately
… The rooms are spacious and have the best beds you can imagineRoomTangibles: the appearance of physical facilities, equipment and personnel
… Describing the views and the location in the city would never do it justice; it is IMPRESSIVEHotelTangibles: the appearance of physical facilities, equipment and personnel
I hope everyone can experience being a guest and feel as good as we do with the service on their perfect terraceLeisure areasAssurance: employees' knowledge and courtesy, and their ability to convey trust and confidence
Source(s): Developed by authors

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