Table 2.

Estimation of the measurement model

Latent variablesIndicatorFactor loadingp-valueCronbach’s alphaCRAVE
Consumption attitudesCA10.9230.0000.8150.9150.844
CA20.9140.000
Perceptions of carbon labelingPCL10.8240.0000.8160.8910.731
PCL20.8700.000
PCL30.8700.000
Perceptions of climate changePCC10.8930.0000.7180.8760.780
PCC20.8730.000

Note(s): CR= composite reliability; AVE= average variance extracted

Source(s): Authors’ own work

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