Estimation of the structural model, mediation model and moderation model
| Model | Hypothesis | Path | Coefficient (β) | t | p-value | Hypothesis test |
|---|---|---|---|---|---|---|
| Structural model | H1 | CA → PIC | 0.215 | 6.612 | 0.000 | Accept |
| H2 | PCL → CA | 0.201 | 5.866 | 0.000 | Accept | |
| H3 | PCC → CA | 0.186 | 5.295 | 0.000 | Accept | |
| Mediation model | H4a | PCL → CA → PIC | 0.043 | 4.170 | 0.000 | Accept |
| H4b | PCC → CA → PIC | 0.040 | 4.028 | 0.000 | Accept | |
| Moderation model | H5 | SP *CA → PIC | 0.075 | 2.118 | 0.034 | Accept |
| H6 | WTPP * CA → PIC | −0.047 | 1.524 | 0.128 | Reject |
| Model | Hypothesis | Path | Coefficient ( | Hypothesis test | ||
|---|---|---|---|---|---|---|
| Structural model | CA → PIC | 0.215 | 6.612 | 0.000 | Accept | |
| PCL → CA | 0.201 | 5.866 | 0.000 | Accept | ||
| PCC → CA | 0.186 | 5.295 | 0.000 | Accept | ||
| Mediation model | PCL → CA → PIC | 0.043 | 4.170 | 0.000 | Accept | |
| PCC → CA → PIC | 0.040 | 4.028 | 0.000 | Accept | ||
| Moderation model | 0.075 | 2.118 | 0.034 | Accept | ||
| −0.047 | 1.524 | 0.128 | Reject |
Note(s):CA = consumption attitudes; PIC = consumers’ purchase intention toward carbon-labeled agricultural products; PCL = consumers’ perceptions of carbon labeling; PCC = consumers’ perceptions of climate change; SP = subsidy policies; WTPP = consumers’ willingness to pay a premium
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