Constructs and corresponding measures
| Construct | Indicators | Coding | References |
|---|---|---|---|
| Informational support | Consumer-generated content on social media regarding Daraz shopping enables me to evaluate products I want to buy | IS1 | Lin et al. (2019) |
| Consumer-generated content on social media regarding Daraz shopping enables me to make the right purchases | IS2 | ||
| Consumer-generated content on social media regarding Daraz enables me to support my Purchase decisions | IS3 | ||
| Emotional support | Consumer-generated content on social media regarding Daraz shopping comforts and encourages me to make purchase decisions | ES1 | |
| Consumer-generated content on social media regarding Daraz shopping makes me feel more confident in making purchase decisions | ES2 | ||
| Consumer-generated content on social media regarding Daraz shopping brings me a lot of enjoyment when I am shopping | ES3 | ||
| Customer ratings and review quality (CRRQ) | Customer reviews and ratings on social media regarding Daraz shopping influencing your purchase choices | CRRQ1 | Lin et al. (2019) |
| Overall, the ratings and reviews provided on social media about Daraz are credible | CRRQ2 | ||
| The information provided by other consumers on social media about Daraz is accurate | CRRQ3 | ||
| The information provided by other consumers on social media about Daraz is relevant | CRRQ4 | ||
| The information provided by other consumers on social media about Daraz is complete | CRRQ5 | ||
| The information provided by other consumers on social media about Daraz is reliable | CRRQ6 | ||
| The information provided by other consumers on social media about Daraz is readily usable | CRRQ7 | ||
| The information provided by other consumers on social media about Daraz is timely | CRRQ8 | ||
| The ratings and reviews provided on social media about Daraz products are accurate | CRRQ9 | ||
| Social media online customer purchase behavior (CPB) | My perceptions of Daraz reputation on social media significantly influence my purchasing decisions | CPB1 | Erkan and Evans (2016) |
| My personal experiences with a product or service shape my perception of its quality | CPB2 | ||
| I prefer to use Social medial to shop Daraz in future | CPB3 | ||
| I Would prefer to buy products during sales and promotions like Daraz 11/11 or blessed Friday | CPB4 | ||
| I would like to purchase products from Daraz | CPB5 | Brady and Cronin (2001) |
| Construct | Indicators | Coding | References |
|---|---|---|---|
| Informational support | Consumer-generated content on social media regarding Daraz shopping enables me to evaluate products I want to buy | IS1 | |
| Consumer-generated content on social media regarding Daraz shopping enables me to make the right purchases | IS2 | ||
| Consumer-generated content on social media regarding | IS3 | ||
| Emotional support | Consumer-generated content on social media regarding Daraz shopping comforts and encourages me to make purchase decisions | ES1 | |
| Consumer-generated content on social media regarding Daraz shopping makes me feel more confident in making purchase decisions | ES2 | ||
| Consumer-generated content on social media regarding Daraz shopping brings me a lot of enjoyment when I am shopping | ES3 | ||
| Customer ratings and review quality (CRRQ) | Customer reviews and ratings on social media regarding Daraz shopping influencing your purchase choices | CRRQ1 | |
| Overall, the ratings and reviews provided on social media about Daraz are credible | CRRQ2 | ||
| The information provided by other consumers on social media about Daraz is accurate | CRRQ3 | ||
| The information provided by other consumers on social media about Daraz is relevant | CRRQ4 | ||
| The information provided by other consumers on social media about Daraz is complete | CRRQ5 | ||
| The information provided by other consumers on social media about Daraz is reliable | CRRQ6 | ||
| The information provided by other consumers on social media about Daraz is readily usable | CRRQ7 | ||
| The information provided by other consumers on social media about Daraz is timely | CRRQ8 | ||
| The ratings and reviews provided on social media about Daraz products are accurate | CRRQ9 | ||
| Social media online customer purchase behavior (CPB) | My perceptions of Daraz reputation on social media significantly influence my purchasing decisions | CPB1 | |
| My personal experiences with a product or service shape my perception of its quality | CPB2 | ||
| I prefer to use Social medial to shop Daraz in future | CPB3 | ||
| I Would prefer to buy products during sales and promotions like Daraz 11/11 or blessed Friday | CPB4 | ||
| I would like to purchase products from Daraz | CPB5 |
Note(s): ES = emotional support, IS= Informational support, Customer Ratings and Review Quality = CRRQ and Social Media Online Customer Purchase Behavior = CPB
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