Table 3

Scale reliability and validity

VIFΑlpharho_AComposite reliabilityAVEFL
Information support 0.7940.7960.8790.708 
IS11.745    0.840
IS21.892    0.872
IS31.536    0.811
Emotional support 0.7710.7750.8680.687 
ES11.707    0.838
ES21.827    0.869
ES31.405    0.777
CustRat and Rev_Quality 0.8900.8940.9100.531 
CRRQ11.885    0.701
CRRQ22.208    0.780
CRRQ32.188    0.733
CRRQ42.039    0.685
CRRQ51.927    0.694
CRRQ62.231    0.779
CRRQ71.918    0.733
CRRQ81.769    0.706
CRRQ92.062    0.742
Soc. Media Online PurchBeh. _ 0.8410.8450.8870.612 
CPB11.725    0.762
CPB21.766    0.732
CPB31.671    0.762
CPB42.026    0.793
CPB52.454    0.856

Note(s): VIF= Variance Inflation Factor, Alpha = Cronbach’s alpha values, rho_A = composite reliability rho_A value, AVE = Average Variance Extracted value and FL= Factor Loading value

Source(s): Authors’ own work

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