Table 1 Antecedents Antecedent Count... | Emerald Publishing

Table 1

Antecedents

Antecedent	Count	Source
Influencer-related factors	13	Añaña and Barbosa (2023), Dekoninck and Schmuck (2023), Ding et al. (2024), Hartmann et al. (2025), He et al. (2019), Hoai Lan et al. (2025), Jiang et al. (2024), Lili et al. (2022), Panopoulos et al. (2023), Tung and Lan (2024), Verma and Kapoor (2025), Wu et al. (2023), Zhang et al. (2021)
Content-related factors	12	Buvár et al. (2023), De Keyzer (2023), Dekoninck and Schmuck (2022), Gerrath et al. (2024), Hopkinson and Cronin (2015), Kapoor et al. (2023), König and Maier (2024a, b), Park (2020), Pilgrim and Bohnet-Joschko (2019), Verma and Kapoor (2025), Zhao et al. (2024)
Relational factors	7	Al Mamun et al. (2023), Boerman et al. (2022), Breves and Liebers (2022), Craig (2019), Cui et al. (2024), Lewis and Huber (2015), Li et al. (2022)

Antecedent	Count	Source
Influencer-related factors	13	Añaña and Barbosa (2023), Dekoninck and Schmuck (2023), Ding et al. (2024), Hartmann et al. (2025), He et al. (2019), Hoai Lan et al. (2025), Jiang et al. (2024), Lili et al. (2022), Panopoulos et al. (2023), Tung and Lan (2024), Verma and Kapoor (2025), Wu et al. (2023), Zhang et al. (2021)
Content-related factors	12	Buvár et al. (2023), De Keyzer (2023), Dekoninck and Schmuck (2022), Gerrath et al. (2024), Hopkinson and Cronin (2015), Kapoor et al. (2023), König and Maier (2024a, b), Park (2020), Pilgrim and Bohnet-Joschko (2019), Verma and Kapoor (2025), Zhao et al. (2024)
Relational factors	7	Al Mamun et al. (2023), Boerman et al. (2022), Breves and Liebers (2022), Craig (2019), Cui et al. (2024), Lewis and Huber (2015), Li et al. (2022)

Source(s): Authors’ own work