Moderating factors
| Antecedent | Count | Source |
|---|---|---|
| Influencer-related factor | 4 | Boerman et al. (2022), He et al. (2019), Pittman and Abell (2021), Raj et al. (2023) |
| Relational factors | 2 | Dekoninck and Schmuck (2023), Lee et al. (2020) |
| Product/brand-related factors | 2 | Kapoor et al. (2023), Verma and Kapoor (2025) |
| Antecedent | Count | Source |
|---|---|---|
| Influencer-related factor | 4 | |
| Relational factors | 2 | |
| Product/brand-related factors | 2 |
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