Demographic and E-commerce profile of respondents
| Category | Sub-category | n | % |
|---|---|---|---|
| Gender | Male | 66 | 44.3% |
| Female | 83 | 55.7% | |
| Age | 17–20 years | 30 | 20.1% |
| 21–25 years | 71 | 47.7% | |
| >25 years | 48 | 32.2% | |
| Occupation | High school students | 21 | 14.1% |
| University students | 34 | 22.8% | |
| Employees | 94 | 63.1% | |
| Product type | Fashion | 79 | 53.0% |
| Beauty products | 51 | 34.2% | |
| Frozen food | 19 | 12.8% | |
| E-commerce platform | Shopee | 119 | 79.9% |
| Lazada | 15 | 10.1% | |
| Tokopedia | 15 | 10.1% |
| Category | Sub-category | % | |
|---|---|---|---|
| Gender | Male | 66 | 44.3% |
| Female | 83 | 55.7% | |
| Age | 17–20 years | 30 | 20.1% |
| 21–25 years | 71 | 47.7% | |
| >25 years | 48 | 32.2% | |
| Occupation | High school students | 21 | 14.1% |
| University students | 34 | 22.8% | |
| Employees | 94 | 63.1% | |
| Product type | Fashion | 79 | 53.0% |
| Beauty products | 51 | 34.2% | |
| Frozen food | 19 | 12.8% | |
| E-commerce platform | Shopee | 119 | 79.9% |
| Lazada | 15 | 10.1% | |
| Tokopedia | 15 | 10.1% |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.