Table 10 Path analysis Relationship All... | Emerald Publishing

Table 10

Path analysis

Relationship	All data – β	All data – p	Fashion – β	Fashion – p	Frozen food – β	Frozen food – p	Beauty – β	Beauty – p	MGA p (FvFF)	MGA p (FvB)	MGA p (FFvB)
Human need → Continued intention	0.350	0.000	0.296	0.000	0.719	0.003	0.198	0.254	0.157	0.655	0.112
PBC → Continued intention	0.277	0.002	0.243	0.029	0.261	0.447	0.544	0.003	0.900	0.149	0.416
Time pressure → Continued intention	0.271	0.003	0.369	0.001	0.120	0.585	0.180	0.152	0.230	0.255	0.831

Relationship	All data – β	All data – p	Fashion – β	Fashion – p	Frozen food – β	Frozen food – p	Beauty – β	Beauty – p	MGA p (FvFF)	MGA p (FvB)	MGA p (FFvB)
Human need → Continued intention	0.350	0.000	0.296	0.000	0.719	0.003	0.198	0.254	0.157	0.655	0.112
PBC → Continued intention	0.277	0.002	0.243	0.029	0.261	0.447	0.544	0.003	0.900	0.149	0.416
Time pressure → Continued intention	0.271	0.003	0.369	0.001	0.120	0.585	0.180	0.152	0.230	0.255	0.831

Source(s): Data processed by SmartPLS, 2024