Table 1 Number of researched leading... | Emerald Publishing

Table 1

Number of researched leading manufacturers using given promotional channels divided into traditional and online (five by country)

Country	Traditional promotional channels	Online promotional channels
Czech Republic	3 – events 5 – printed materials 0 – outdoor 0 – advertisement in the press 0 – radio advertisement 0 – TV advertisement 2 – promotional materials of supporting institutions	2 – advertisement on Internet portals 2 – mentions on websites of supporting institutions 2 – advertisement on social media 5 – own website/blog 4 – own social media 0 – newsletter
Slovakia	5 – events 5 – printed materials 3 – outdoor 4 – advertisement in the press 2 – radio advertisement 2 – TV advertisement 5 – promotional materials of supporting institutions	2 – advertisement on Internet portals 5 – mentions on websites of supporting institutions 2 – advertisement on social media 5 – own website/blog 5 – own social media 0 – newsletter
Poland	4 – events 3 – printed materials 3 – outdoor 0 – advertisement in the press 0 – radio advertisement 0 – TV advertisement 3 – promotional materials of supporting institutions	3 – advertisement on Internet portals 3 – mentions on websites of supporting institutions 4 – advertisement on social media 5 – own website/blog 4 – own social media 2 – newsletter
Ukraine	3 – events 3 – printed materials 1 – outdoor 2 – advertisement the press 1 – radio advertisement 2 – TV advertisement 2 – promotional materials of supporting institutions	3 – advertisement on Internet portals 5 – mentions on websites of supporting institutions 4 – advertisement on social media 2 – own website/blog 2 – own social media 0 – newsletter

Country	Traditional promotional channels	Online promotional channels
Czech Republic	3 – events5 – printed materials0 – outdoor0 – advertisement in the press0 – radio advertisement0 – TV advertisement2 – promotional materials of supporting institutions	2 – advertisement on Internet portals2 – mentions on websites of supporting institutions2 – advertisement on social media5 – own website/blog4 – own social media0 – newsletter
Slovakia	5 – events5 – printed materials3 – outdoor4 – advertisement in the press2 – radio advertisement2 – TV advertisement5 – promotional materials of supporting institutions	2 – advertisement on Internet portals5 – mentions on websites of supporting institutions2 – advertisement on social media5 – own website/blog5 – own social media0 – newsletter
Poland	4 – events3 – printed materials3 – outdoor0 – advertisement in the press0 – radio advertisement0 – TV advertisement3 – promotional materials of supporting institutions	3 – advertisement on Internet portals3 – mentions on websites of supporting institutions4 – advertisement on social media5 – own website/blog4 – own social media2 – newsletter
Ukraine	3 – events3 – printed materials1 – outdoor2 – advertisement the press1 – radio advertisement2 – TV advertisement2 – promotional materials of supporting institutions	3 – advertisement on Internet portals5 – mentions on websites of supporting institutions4 – advertisement on social media2 – own website/blog2 – own social media0 – newsletter

Source(s): Own elaboration