Table 2

Main concepts, categories, and themes

No.ConceptsCategoriesThemes
1FactorsBarriers and ChallengesBalancing cultures and business demands
2  Securing adequate financial resources
3  Growing business environment uncertainty
4  Intrinsic challenges of the business
5 Access to ResourcesSecuring grants and institutional financing
6  Support from family and personal networks
7  Access to digital training and capacity building
8  Utilisation of digital technologies and social media
9  Engagement in industrial conferences and entrepreneurial networks
10 Support MechanismsStrong family support
11  Collaborative community support
12  Adequate/inadequate government support
13 Cultures and TraditionsCultural values, sustainability, and respect for the environment
14OutcomesPersonal EmpowermentIncreased confidence and leadership skills
15  Ability to make independent decision
16 Social EmpowermentEnhanced community standing and influence
17  Role modelling and inspiring other women
18 Economic EmpowermentFinancial independence and business sustainability
19  Significant/limited contribution to household and community income

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