Table 3

Values of Cronbach’s alpha, AVE and CR

ConstructN (of items)ItemsFactor loadingsReliability (Cronbach’s alpha)AVECRFactor loadings
Component 1: Green values6Q2r10.800.920.640.920.76–0.87
Q2r20.87
Q2r30.85
Q2r40.77
Q2r50.76
Q2r60.76
Component 2: Motivation to change behavior3Q4r10.520.890.630.830.52–0.92
Q4r20.88
Q4r30.92
Component 3: Materialistic values5Q1r30.790.830.500.770.55–0.84
Q1r60.84
Q1r70.58
Q1r80.55
Q1r90.70
Component 4: Psychological discomfort 2Q3r10.780.800.590.740.76–0.78
Q3r3
Source(s): Authors’ own work

or Create an Account

Close Modal
Close Modal