Table 2. Ranking and Kruskal–Wallis p... | Emerald Publishing

Table 2.

Ranking and Kruskal–Wallis p-values

S/N	Client relationship attributes		Label
	Client identification
1	Target clients’ analysis		CR1
2	Client segmentation		CR2
	Client attraction
3	Direct marketing		CR3
4	Web advertisements		CR4
5	Emails		CR5
6	Social media		CR6
7	Electronic-learning		CR7
	Client retention
8	One-to-one marketing		CR8
9	Complaint management		CR9
	Client development
10	Client lifetime value		CR10
11	Selling a higher product value to the client		CR11
12	Selling complementary product value to clients		CR12
13	Understanding the clients’ choice/preference		CR13

S/N	Client relationship attributes		Label
	Client identification
1	Target clients’ analysis		CR1
2	Client segmentation		CR2
	Client attraction
3	Direct marketing		CR3
4	Web advertisements		CR4
5	Emails		CR5
6	Social media		CR6
7	Electronic-learning		CR7
	Client retention
8	One-to-one marketing		CR8
9	Complaint management		CR9
	Client development
10	Client lifetime value		CR10
11	Selling a higher product value to the client		CR11
12	Selling complementary product value to clients		CR12
13	Understanding the clients’ choice/preference		CR13

Label	Relative important index (RII)	Kruskal–Wallis p-values	Rank
CR13	0.85	0.01	1
CR10	0.85	0.01	2
CR1	0.84	<0.01	3
CR12	0.83	0.01	4
CR2	0.83	0.05	5
CR8	0.83	<0.01	6
CR11	0.81	0.00	7
CR3	0.81	0.01	8
CR9	0.80	<0.01	9
CR7	0.80	<0.01	10
CR6	0.80	0.00	11
CR4	0.78	0.00	12
CR5	0.75	<0.01	13

Label	Relative important index (RII)	Kruskal–Wallis p-values	Rank
CR13	0.85	0.01	1
CR10	0.85	0.01	2
CR1	0.84	<0.01	3
CR12	0.83	0.01	4
CR2	0.83	0.05	5
CR8	0.83	<0.01	6
CR11	0.81	0.00	7
CR3	0.81	0.01	8
CR9	0.80	<0.01	9
CR7	0.80	<0.01	10
CR6	0.80	0.00	11
CR4	0.78	0.00	12
CR5	0.75	<0.01	13

Source(s): Authors’ own work