Measurement scales validity and reliability results
| Constructs | Item | Mean (SD) | Standardized loadings | CA | CR | AVE |
|---|---|---|---|---|---|---|
| Convenience | CONV1 CONV2 CONV3 | 3.197 (1.183) 3.414 (1.058) 3.241 (1.099) | 0.868 0.916 0.919 | 0.928 | 0.927 | 0.812 |
| Entertainment | ENT1 ENT2 ENT3 | 4.163 (1.035) 4.182 (0.963) 4.202 (0.949) | 0.847 0.823 0.796 | 0.863 | 0.863 | 0.676 |
| Exploration | EXP1 | 3.507 (0.928) | 0.889 | 0.877 | 0.872 | 0.676 |
| EXP2 | 3.389 (0.993) | 0.791 | ||||
| EXP3 | 3.389 (0.921) | 0.822 | ||||
| EXP4 | 3.507 (0.944) | + | ||||
| Customer loyalty | LOY1 | 4.414 (1.063) | 0.822 | 0.826 | 0.824 | 0.704 |
| LOY2 | 4.399 (0.959) | 0.855 | ||||
| LOY3 | 3.941 (0.991) | + | ||||
| LOY4 | 4.015 (1.112) | + | ||||
| Monetary savings | MON1 | 4.158 (1.029) | 0.811 | 0.878 | 0.878 | 0.707 |
| MON2 | 4.187 (1.019) | 0.876 | ||||
| MON3 | 4.172 (1.039) | 0.835 | ||||
| Perceived ease of use | PEOU1 | 4.468 (0.984) | 0.902 | 0.818 | 0.817 | 0.701 |
| PEOU2 | 4.015 (1.094) | * | ||||
| PEOU3 | 4.177 (1.073) | 0.766 | ||||
| PEOU4 | 3.946 (1.023) | * | ||||
| Perceived usefulness | PU1 | 3.897 (1.229) | + | 0.739 | 0.740 | 0.588 |
| PU2 | 3.936 (1.110) | 0.797 | ||||
| PU3 | 3.626 (1.144) | 0.735 | ||||
| PU4 | 3.522 (1.124) | + | ||||
| PU5 | 4.020 (1.027) | + | ||||
| Program satisfaction | SAT1 | 4.502 (0.850) | 0.879 | 0.894 | 0.891 | 0.735 |
| SAT2 | 3.990 (0.993) | 0.854 | ||||
| SAT3 | 4.089 (0.994) | 0.839 | ||||
| Recognition and social factors | SOC1 | 2.099 (0.666) | 0.774 | 0.851 | 0.851 | 0.657 |
| SOC2 | 2.079 (0.638) | 0.822 | ||||
| SOC3 | 2.099 (0.659) | 0.834 |
| Constructs | Item | Mean ( | Standardized loadings | |||
|---|---|---|---|---|---|---|
| CONV1 CONV2 CONV3 | 3.197 (1.183) 3.414 (1.058) 3.241 (1.099) | 0.868 0.916 0.919 | 0.928 | 0.927 | 0.812 | |
| ENT1 ENT2 ENT3 | 4.163 (1.035) 4.182 (0.963) 4.202 (0.949) | 0.847 0.823 0.796 | 0.863 | 0.863 | 0.676 | |
| EXP1 | 3.507 (0.928) | 0.889 | 0.877 | 0.872 | 0.676 | |
| EXP2 | 3.389 (0.993) | 0.791 | ||||
| EXP3 | 3.389 (0.921) | 0.822 | ||||
| EXP4 | 3.507 (0.944) | + | ||||
| LOY1 | 4.414 (1.063) | 0.822 | 0.826 | 0.824 | 0.704 | |
| LOY2 | 4.399 (0.959) | 0.855 | ||||
| LOY3 | 3.941 (0.991) | + | ||||
| LOY4 | 4.015 (1.112) | + | ||||
| MON1 | 4.158 (1.029) | 0.811 | 0.878 | 0.878 | 0.707 | |
| MON2 | 4.187 (1.019) | 0.876 | ||||
| MON3 | 4.172 (1.039) | 0.835 | ||||
| PEOU1 | 4.468 (0.984) | 0.902 | 0.818 | 0.817 | 0.701 | |
| PEOU2 | 4.015 (1.094) | |||||
| PEOU3 | 4.177 (1.073) | 0.766 | ||||
| PEOU4 | 3.946 (1.023) | |||||
| PU1 | 3.897 (1.229) | + | 0.739 | 0.740 | 0.588 | |
| PU2 | 3.936 (1.110) | 0.797 | ||||
| PU3 | 3.626 (1.144) | 0.735 | ||||
| PU4 | 3.522 (1.124) | + | ||||
| PU5 | 4.020 (1.027) | + | ||||
| SAT1 | 4.502 (0.850) | 0.879 | 0.894 | 0.891 | 0.735 | |
| SAT2 | 3.990 (0.993) | 0.854 | ||||
| SAT3 | 4.089 (0.994) | 0.839 | ||||
| SOC1 | 2.099 (0.666) | 0.774 | 0.851 | 0.851 | 0.657 | |
| SOC2 | 2.079 (0.638) | 0.822 | ||||
| SOC3 | 2.099 (0.659) | 0.834 |
*items removed as corresponding factor loadings were below the cutoff value of 0.70 (Hair et al., 2022). + items were removed due to the significant standardized residual covariances between them. CA = Cronbach’s alpha; CR = Composite Reliability ; AVE = Average Variance Extracted; SD = Standard Deviation
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