Table 3. Discriminant validity |...

Table 3.

Discriminant validity | Fornell-Larcker criterion

Construct	CONV	ENT	EXP	LOY	MON	PEOU	PU	SAT	SOC
CONV	0.901
ENT	0.293	0.822
EXP	0.824	0.383	0.835
LOY	0.428	0.688	0.406	0.839
MON	0.446	0.579	0.446	0.629	0.841
PEOU	0.360	0.801	0.401	0.698	0.571	0.837
PU	0.498	0.722	0.370	0.664	0.719	0.785	0.767
SAT	0.476	0.606	0.354	0.801	0.622	0.681	0.747	0.857
SOC	0.467	0.331	0.515	0.281	0.076	0.202	0.222	0.230	0.810

Construct	CONV	ENT	EXP	LOY	MON	PEOU	PU	SAT	SOC
CONV	0.901
ENT	0.293	0.822
EXP	0.824	0.383	0.835
LOY	0.428	0.688	0.406	0.839
MON	0.446	0.579	0.446	0.629	0.841
PEOU	0.360	0.801	0.401	0.698	0.571	0.837
PU	0.498	0.722	0.370	0.664	0.719	0.785	0.767
SAT	0.476	0.606	0.354	0.801	0.622	0.681	0.747	0.857
SOC	0.467	0.331	0.515	0.281	0.076	0.202	0.222	0.230	0.810

Note(s):

(1) CONV = convenience; ENT = entertainment; EXP = exploration; LOY = customer loyalty; MON = monetary savings; PEOU = perceived ease of use; PU = perceived usefulness; SAT = program satisfaction; SOC = recognition and social factors. (2) values in the diagonal correspond to the square root of the construct AVE and the remaining values correspond to its correlation with the remaining constructs

[ViewLarge]

Sharing Unavailable