Table 6. Structural model bootstrap...

Table 6.

Structural model bootstrap results

Hypothesis	Paths	Std. β	p-value	Decision
H1	MON → PU	0.365	0.011*	Supported
H2	CONV → PU	0.489	0.005**	Supported
H3	EXP → PU	−0.470	0.019*	Partially supported
H4	ENT → PU	0.175	0.461^n.s.	Not supported
H5	SOC → PU	0.110	0.331^n.s.	Not supported
H6	PEOU → PU	0.500	0.046*	Supported
H7	PEOU → SAT	−0.022	0.948^n.s.	Not supported
H8	PU → SAT	0.821	0.009**	Supported
H9	PU → LOY	0.384	0.119^n.s.	Not supported
H10	SAT → LOY	0.493	0.048*	Supported

Hypothesis	Paths	Std. β	p-value	Decision
H1	MON → PU	0.365	0.011*	Supported
H2	CONV → PU	0.489	0.005**	Supported
H3	EXP → PU	−0.470	0.019*	Partially supported
H4	ENT → PU	0.175	0.461^n.s.	Not supported
H5	SOC → PU	0.110	0.331^n.s.	Not supported
H6	PEOU → PU	0.500	0.046*	Supported
H7	PEOU → SAT	−0.022	0.948^n.s.	Not supported
H8	PU → SAT	0.821	0.009**	Supported
H9	PU → LOY	0.384	0.119^n.s.	Not supported
H10	SAT → LOY	0.493	0.048*	Supported

Note(s):

*** p < 0.001; ** p < 0.01; * p < 0.05; n.s. = not significant. CONV = convenience; ENT = entertainment; EXP = exploration; LOY = customer loyalty; MON = monetary savings; PEOU = perceived ease of use; PU = perceived usefulness; SAT = program satisfaction; SOC = recognition and social factors

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