Table 3.

Overview of concepts guiding communication strategies on the wineries website

Node (name and n.)Sub-nodeNo.
Territory 361Unique terroir129
Ancient grape93
Cru-Contrada50
DOC area37
Terracing and dry-stone walls35
Pre-Phylloxera16
Origin 344Link with the territory144
Ancient tradition136
Family tradition46
History and mythology18
Production Technique 195Alberello system39
Hand-picked and manual work35
Organic method32
Reduced chemical input27
Natural wine20
Indigenous yeasts and spontaneous fermentation16
Biodiversity preservation14
Artisanal wine7
Biodynamic method5
Quality 165Unique sensorial and organoleptic characteristics135
GI certification19
Organic and other certifications11
Communication of Innovation 77Research and modern viticulture35
Eco-friendly building14
Standard and certification13
Renewable energy sources5
Precision agriculture2
Marketing 67Multisensory event30
Wine tasting22
Label inspired by art, poetry or territory15

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