Overview of concepts guiding communication strategies on the wineries website
| Node (name and n.) | Sub-node | No. |
|---|---|---|
| Territory 361 | Unique terroir | 129 |
| Ancient grape | 93 | |
| Cru-Contrada | 50 | |
| DOC area | 37 | |
| Terracing and dry-stone walls | 35 | |
| Pre-Phylloxera | 16 | |
| Origin 344 | Link with the territory | 144 |
| Ancient tradition | 136 | |
| Family tradition | 46 | |
| History and mythology | 18 | |
| Production Technique 195 | Alberello system | 39 |
| Hand-picked and manual work | 35 | |
| Organic method | 32 | |
| Reduced chemical input | 27 | |
| Natural wine | 20 | |
| Indigenous yeasts and spontaneous fermentation | 16 | |
| Biodiversity preservation | 14 | |
| Artisanal wine | 7 | |
| Biodynamic method | 5 | |
| Quality 165 | Unique sensorial and organoleptic characteristics | 135 |
| GI certification | 19 | |
| Organic and other certifications | 11 | |
| Communication of Innovation 77 | Research and modern viticulture | 35 |
| Eco-friendly building | 14 | |
| Standard and certification | 13 | |
| Renewable energy sources | 5 | |
| Precision agriculture | 2 | |
| Marketing 67 | Multisensory event | 30 |
| Wine tasting | 22 | |
| Label inspired by art, poetry or territory | 15 |
| Node (name and n.) | Sub-node | No. |
|---|---|---|
| Territory 361 | Unique terroir | |
| Ancient grape | ||
| Cru-Contrada | 50 | |
| 37 | ||
| Terracing and dry-stone walls | 35 | |
| Pre-Phylloxera | 16 | |
| Origin 344 | Link with the territory | |
| Ancient tradition | ||
| Family tradition | 46 | |
| History and mythology | 18 | |
| Production Technique 195 | Alberello system | 39 |
| Hand-picked and manual work | 35 | |
| Organic method | 32 | |
| Reduced chemical input | 27 | |
| Natural wine | 20 | |
| Indigenous yeasts and spontaneous fermentation | 16 | |
| Biodiversity preservation | 14 | |
| Artisanal wine | 7 | |
| Biodynamic method | 5 | |
| Quality 165 | Unique sensorial and organoleptic characteristics | 135 |
| 19 | ||
| Organic and other certifications | 11 | |
| Communication of Innovation 77 | Research and modern viticulture | 35 |
| Eco-friendly building | 14 | |
| Standard and certification | 13 | |
| Renewable energy sources | 5 | |
| Precision agriculture | 2 | |
| Marketing 67 | Multisensory event | 30 |
| Wine tasting | 22 | |
| Label inspired by art, poetry or territory | 15 |
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