Table 2 Scales and items used in the... | Emerald Publishing

Table 2

Scales and items used in the pre-test

Variable	Original name	Reference	Items	α TD*	α HD**
Freedom	Perceived freedom of product choice	Van Kleef et al. (2012)	not free in making a choice/free in making a choice	-	-
Healthiness_display	Shelf display healthiness	Grandi et al. (2020)	This is a shelf display that makes a healthy choice easy This is a shelf display packed with healthy snacks	0.661	0.728
Satisfaction	Satisfaction with the healthy choice	Adapted from Van Kleef et al. (2012)	I'm satisfied with my choice The products I chose seem healthy I made a good choice	0.773	0.863
Adv_Effectivness	Effectivness of the ad	Kim and Lakshmanan (2015), Lehnert et al. (2014)	The ad was useful to me The ad was appropriate to me The ad was valuable to me The ad is informative The ad is understandable	-	0.889
Adv Credibility	Trust in the communication	Soh et al. (2009), Moorman et al. (1992)	The communication is truthful The communication is credible The communication is reliable The communication is clear	–	0.908
Emotions	The different emotions evoked from colours used	Adapted from Zielke (2006)	Curiosity Safety Joy Trust Calmness Peace Serenity Attractiveness	–	–
Health Consciousness	Health-consciousness	Adapted from Chandon and Wansink (2007)	I pay attention to what I eat Eating healthily is very important to me I consider myself a health-conscious person	0.918

Variable	Original name	Reference	Items	α TD*	α HD**
Freedom	Perceived freedom of product choice	Van Kleef et al. (2012)	not free in making a choice/free in making a choice	-	-
Healthiness_display	Shelf display healthiness	Grandi et al. (2020)	This is a shelf display that makes a healthy choice easy This is a shelf display packed with healthy snacks	0.661	0.728
Satisfaction	Satisfaction with the healthy choice	Adapted from Van Kleef et al. (2012)	I'm satisfied with my choice The products I chose seem healthy I made a good choice	0.773	0.863
Adv_Effectivness	Effectivness of the ad	Kim and Lakshmanan (2015), Lehnert et al. (2014)	The ad was useful to me The ad was appropriate to me The ad was valuable to me The ad is informative The ad is understandable	-	0.889
Adv Credibility	Trust in the communication	Soh et al. (2009), Moorman et al. (1992)	The communication is truthful The communication is credible The communication is reliable The communication is clear	–	0.908
Emotions	The different emotions evoked from colours used	Adapted from Zielke (2006)	Curiosity Safety Joy Trust Calmness Peace Serenity Attractiveness	–	–
Health Consciousness	Health-consciousness	Adapted from Chandon and Wansink (2007)	I pay attention to what I eat Eating healthily is very important to me I consider myself a health-conscious person	0.918

Note(s): *α TD = Cronbach’ alpha of the scales in front of the traditional display

**α CD = Cronbach’ alpha of the scales in front of the healthy display