Sample profile of the instore quasi-experiment
| Variables | Percentage | Variables | Percentage | Variables | Percentage |
|---|---|---|---|---|---|
| Gender | Education level | Vision of the ad | |||
| female | 66.83% | graduate_middle_school | 5.30% | not viewed | 75.25% |
| male | 33.17% | graduate_high_school | 38.29% | viewed | 24.75% |
| Age | degree_bachelor | 31.16% | Purchase nature | ||
| mean | 47.78 | degree_master | 25.25% | planned_product | 8.97% |
| median | 50.00 | Work | planned_brand | 12.82% | |
| Household | student | 17.33% | planned_segment | 38.46% | |
| mean | 2.84 | self-employed | 6.93% | impulse_reminded | 16.85% |
| median | 3.00 | employed_public | 33.17% | impulse_pure | 22.89% |
| Bmi | employed_private | 20.79% | Purchase motivation | ||
| mean | 23.40 | unemployed | 0.99% | health_problem | 5.94% |
| median | 23.90 | inactive | 1.98% | general_wellbeing | 73.27% |
| retired | 18.81% | diet | 2.97% | ||
| weight_loss | 17.82% | ||||
| Variables | Percentage | Variables | Percentage | Variables | Percentage |
|---|---|---|---|---|---|
| female | 66.83% | graduate_middle_school | 5.30% | not viewed | 75.25% |
| male | 33.17% | graduate_high_school | 38.29% | viewed | 24.75% |
| degree_bachelor | 31.16% | ||||
| mean | 47.78 | degree_master | 25.25% | planned_product | 8.97% |
| median | 50.00 | planned_brand | 12.82% | ||
| student | 17.33% | planned_segment | 38.46% | ||
| mean | 2.84 | self-employed | 6.93% | impulse_reminded | 16.85% |
| median | 3.00 | employed_public | 33.17% | impulse_pure | 22.89% |
| employed_private | 20.79% | ||||
| mean | 23.40 | unemployed | 0.99% | health_problem | 5.94% |
| median | 23.90 | inactive | 1.98% | general_wellbeing | 73.27% |
| retired | 18.81% | diet | 2.97% | ||
| weight_loss | 17.82% | ||||
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