Table 4 Scales and items Variable... | Emerald Publishing

Table 4

Scales and items

Variable	Original name	Reference	English	Cronbach’s alpha
Adv_Behaviour	Perceived behavioural ad	Lacroix et al. (2020)	This ad prompts me to look for information on products/services/the bank This ad prompts me to change my behaviour (e.g. perform more transactions, use the website) This ad prompts me to discuss about it with my friends, my entourage	0.709
Adv_Effectivness	Effectivness of the ad	Kim and Lakshmanan (2015), Lehnert et al. (2014)	The ad was useful to me The ad was appropriate to me The ad was valuable to me The ad is informative The ad is understandable	0.841
Healthiness_display	Shelf display healthiness	Grandi et al. (2020)	This is a shelf display that makes a healthy choice easy This is a shelf display packed with healthy snacks	0.556
Healthiness_product	Perceived healthiness	Bui et al. (2013)	You believe the chosen products are. Poor source of nutrients/rich source of nutrients The chosen products seem to be tasty. Strongly disagree/strongly agree The chosen products seem to be of quality. Very low/very high	0.563
NFC	Need for cognition	Cacioppo and Petty (1982)	More often than not, more thinking just leads to less errors I believe that if I think hard enough, I will be able to achieve my goals in life	0.707
Attitude towards the chain	Attitude towards private label	Burton et al. (1998)	Buying private label brands makes me feel good I love it when private label brands are available for the product categories I purchase For most product categories, the best buy is usually the private label brand In general, private label brands are poor-quality products. (r) Considering the value for the money, I prefer private label brands to national brands When I buy a private label brand, I always feel that I am getting a good deal	0.884
Perceived health commitment of the chain	Health commitment industrial brand	Anselmsson and Johansson (2007)	Do you think that X takes into account people's health? Do you think that X acts responsibly to reduce health problems related to poor nutrition? Do you think that X has a sense of responsibility towards people's health? Do you think that X is socially responsible?	0.890

Variable	Original name	Reference	English	Cronbach’s alpha
Adv_Behaviour	Perceived behavioural ad	Lacroix et al. (2020)	This ad prompts me to look for information on products/services/the bank This ad prompts me to change my behaviour (e.g. perform more transactions, use the website) This ad prompts me to discuss about it with my friends, my entourage	0.709
Adv_Effectivness	Effectivness of the ad	Kim and Lakshmanan (2015), Lehnert et al. (2014)	The ad was useful to me The ad was appropriate to me The ad was valuable to me The ad is informative The ad is understandable	0.841
Healthiness_display	Shelf display healthiness	Grandi et al. (2020)	This is a shelf display that makes a healthy choice easy This is a shelf display packed with healthy snacks	0.556
Healthiness_product	Perceived healthiness	Bui et al. (2013)	You believe the chosen products are. Poor source of nutrients/rich source of nutrients The chosen products seem to be tasty. Strongly disagree/strongly agree The chosen products seem to be of quality. Very low/very high	0.563
NFC	Need for cognition	Cacioppo and Petty (1982)	More often than not, more thinking just leads to less errors I believe that if I think hard enough, I will be able to achieve my goals in life	0.707
Attitude towards the chain	Attitude towards private label	Burton et al. (1998)	Buying private label brands makes me feel good I love it when private label brands are available for the product categories I purchase For most product categories, the best buy is usually the private label brand In general, private label brands are poor-quality products. (r) Considering the value for the money, I prefer private label brands to national brands When I buy a private label brand, I always feel that I am getting a good deal	0.884
Perceived health commitment of the chain	Health commitment industrial brand	Anselmsson and Johansson (2007)	Do you think that X takes into account people's health? Do you think that X acts responsibly to reduce health problems related to poor nutrition? Do you think that X has a sense of responsibility towards people's health? Do you think that X is socially responsible?	0.890