Table 1 Delight evaluation among... | Emerald Publishing

Table 1

Delight evaluation among clusters

Item	Overallmean	SD	Cluster 1: Dissatisfiedseekers, n = 117, low	Cluster 2: Content butcautious, n= 151, medium	Cluster 3: Delighted advocates, n = 332, high	F(ANOVA)	Sig.(ANOVA)
The staff seemed interested in helping me	4.20	1.08	2.47	4.58	4.65	495.64	<0.001
They were really helpful and polite	4.11	1.12	2.35	4.42	4.59	456.25	<0.001
I felt stimulated during the stay	3.82	1.24	1.77	4.44	4.25	596.48	<0.001
The stay was very exciting	3.80	1.22	1.74	4.32	4.29	671.67	<0.001
I felt that I was exceptionally lucky that day	3.80	1.3	1.61	4.19	4.40	676.52	<0.001
My day/s in the hotel is truly a special one	3.75	1.26	1.72	3.99	4.35	533.93	<0.001
The service I received was much more than generally necessary	3.73	1.29	1.74	3.83	4.39	459.44	<0.001
The experience at the hotel was full of wonderful surprises	3.70	1.29	1.69	4.03	4.27	428.59	<0.001
Most services were very satisfying	3.69	1.24	1.74	4.23	4.14	451.41	<0.001
The experience in the hotel was very pleasant	3.68	1.24	1.59	4.07	4.23	659.54	<0.001
The hotel was a pleasant surprise	3.61	1.33	1.62	3.56	4.34	469.47	<0.001
I never thought that I could enjoy a stay at a hotel so much	3.52	1.32	1.57	3.72	4.11	350.06	<0.001
They made me think that I was very important	3.43	1.24	1.56	3.26	4.16	524.81	<0.001
I was treated like royalty	2.75	1.26	1.47	1.86	3.60	414.01	<0.001
Summated mean score	36.71

Item	Overallmean	SD	Cluster 1: Dissatisfiedseekers, n = 117, low	Cluster 2: Content butcautious, n= 151, medium	Cluster 3: Delighted advocates, n = 332, high	F(ANOVA)	Sig.(ANOVA)
The staff seemed interested in helping me	4.20	1.08	2.47	4.58	4.65	495.64	<0.001
They were really helpful and polite	4.11	1.12	2.35	4.42	4.59	456.25	<0.001
I felt stimulated during the stay	3.82	1.24	1.77	4.44	4.25	596.48	<0.001
The stay was very exciting	3.80	1.22	1.74	4.32	4.29	671.67	<0.001
I felt that I was exceptionally lucky that day	3.80	1.3	1.61	4.19	4.40	676.52	<0.001
My day/s in the hotel is truly a special one	3.75	1.26	1.72	3.99	4.35	533.93	<0.001
The service I received was much more than generally necessary	3.73	1.29	1.74	3.83	4.39	459.44	<0.001
The experience at the hotel was full of wonderful surprises	3.70	1.29	1.69	4.03	4.27	428.59	<0.001
Most services were very satisfying	3.69	1.24	1.74	4.23	4.14	451.41	<0.001
The experience in the hotel was very pleasant	3.68	1.24	1.59	4.07	4.23	659.54	<0.001
The hotel was a pleasant surprise	3.61	1.33	1.62	3.56	4.34	469.47	<0.001
I never thought that I could enjoy a stay at a hotel so much	3.52	1.32	1.57	3.72	4.11	350.06	<0.001
They made me think that I was very important	3.43	1.24	1.56	3.26	4.16	524.81	<0.001
I was treated like royalty	2.75	1.26	1.47	1.86	3.60	414.01	<0.001
Summated mean score	36.71

Source(s): Authors’ own work