Table 3 Decision stage Cluster 1:... | Emerald Publishing

Table 3

Decision stage

	Cluster 1: Dissatisfied seekers, 20%		Cluster 2: Content but cautious, 25%		Cluster 3: Delightedadvocates, 55%
Selection factors	Observed (%)	Adjusted residuals	Observed (%)	Adjusted residuals	Observed (%)	Adjustedresiduals	χ²	p	Cramer’s V
Price (n = 167)	26	2.4	30	1.9	44	−3.6	12.935	0.002	0.147
Local character of the hotel (n = 44)	2	−3	23	−0.4	75	2.7	10.658	0.005	0.133
Feelings
Sure (n = 252)	0	−10.1	33	3.5	67	4.9	101.5	<0.001	0.411
Happy (n = 128)	4	−5	30	1.3	66	2.8	25.217	<0.001	0.205
Pleased (n = 118)	1	−5.7	31	1.7	68	3	32.567	<0.001	0.233
Proud (n = 73)	3	−3.9	27	0.5	70	2.7	15.308	<0.001	0.16
Worried (n = 65)	80	13	8	−3.4	12	−7.4	170.07	<0.001	0.532
Unsure (n = 45)	84	11.4	11	−2.3	0	−7.1	131.81	<0.001	0.4 69
None of these (n = 32)	65	−4.3	16	−1.3	19	−4.3	46.279	<0.001	0.278
Loved (n = 23)	0	−2.4	39	1.6	61	0.5	6.649	0.036	0.105

	Cluster 1: Dissatisfied seekers, 20%		Cluster 2: Content but cautious, 25%		Cluster 3: Delightedadvocates, 55%
Selection factors	Observed (%)	Adjusted residuals	Observed (%)	Adjusted residuals	Observed (%)	Adjustedresiduals	χ²	p	Cramer’s V
Price (n = 167)	26	2.4	30	1.9	44	−3.6	12.935	0.002	0.147
Local character of the hotel (n = 44)	2	−3	23	−0.4	75	2.7	10.658	0.005	0.133
Feelings
Sure (n = 252)	0	−10.1	33	3.5	67	4.9	101.5	<0.001	0.411
Happy (n = 128)	4	−5	30	1.3	66	2.8	25.217	<0.001	0.205
Pleased (n = 118)	1	−5.7	31	1.7	68	3	32.567	<0.001	0.233
Proud (n = 73)	3	−3.9	27	0.5	70	2.7	15.308	<0.001	0.16
Worried (n = 65)	80	13	8	−3.4	12	−7.4	170.07	<0.001	0.532
Unsure (n = 45)	84	11.4	11	−2.3	0	−7.1	131.81	<0.001	0.4 69
None of these (n = 32)	65	−4.3	16	−1.3	19	−4.3	46.279	<0.001	0.278
Loved (n = 23)	0	−2.4	39	1.6	61	0.5	6.649	0.036	0.105

Source(s): Authors’ own work