Table 4

Post-experience stage

 Cluster 1: Dissatisfiedseekers, 20%Cluster 2: Contentbut cautious, 25%Cluster 3: Delighted advocates, 55%   
Selection factorsObserved (%)AdjustedresidualsObserved (%)AdjustedresidualsObserved (%)Adjustedresidualsχ2pCramer’s V
Positive aspects
Location (n = 223)252.7281.347−3.311.9250.0030.141
Originality (n =194)12−324−0.6642.911.5310.0030.139
Price (n =187)252.6270.648−2.68.5090.0140.119
Prestige of the hotel (n =135)10−324−0.4662.811.1260.0040.136
Exclusive atmosphere (n =82)6−3.3270.4672.311.2190.0040.137
Size of room (n =44)393.320−0.741−211.1210.0040.136
Negative aspects
Breakfast (n =91)333.524−0.243−2.613.0360.0010.147
Parking (n =90)5−3.9331.9621.416.022<0.0010.163
Restaurant (n =88)476.919−1.434−4.348.624<0.0010.285
International atmosphere (n =56)9−2.120−1712.57.180.0280.109
Price (n =53)383.5280.634−3.314.94<0.0010.158
Atmosphere in terms of other clients (n =40)586.314−1.528−3.739.497<0.0010.257
Feelings
Sure (n =250)1−9.8344.4653.998.314<0.0010.405
Happy (n =109)1−5.422−0.877535.479<0.0010.243
Unsure (n =47)10014.50−4.10−7.9210.516<0.0010.592
Pleased (n =43)0−3.3300.870211.2490.0040.137
Worried (n =36)10012.60−3.60−6.9158.101<0.0010.513
Understood (n =33)0−2.9452.855−0.112.5250.0020.144
Source(s): Authors’ own work

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