Post-experience stage
| Cluster 1: Dissatisfiedseekers, 20% | Cluster 2: Contentbut cautious, 25% | Cluster 3: Delighted advocates, 55% | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Selection factors | Observed (%) | Adjustedresiduals | Observed (%) | Adjustedresiduals | Observed (%) | Adjustedresiduals | χ2 | p | Cramer’s V |
| Positive aspects | |||||||||
| Location (n = 223) | 25 | 2.7 | 28 | 1.3 | 47 | −3.3 | 11.925 | 0.003 | 0.141 |
| Originality (n =194) | 12 | −3 | 24 | −0.6 | 64 | 2.9 | 11.531 | 0.003 | 0.139 |
| Price (n =187) | 25 | 2.6 | 27 | 0.6 | 48 | −2.6 | 8.509 | 0.014 | 0.119 |
| Prestige of the hotel (n =135) | 10 | −3 | 24 | −0.4 | 66 | 2.8 | 11.126 | 0.004 | 0.136 |
| Exclusive atmosphere (n =82) | 6 | −3.3 | 27 | 0.4 | 67 | 2.3 | 11.219 | 0.004 | 0.137 |
| Size of room (n =44) | 39 | 3.3 | 20 | −0.7 | 41 | −2 | 11.121 | 0.004 | 0.136 |
| Negative aspects | |||||||||
| Breakfast (n =91) | 33 | 3.5 | 24 | −0.2 | 43 | −2.6 | 13.036 | 0.001 | 0.147 |
| Parking (n =90) | 5 | −3.9 | 33 | 1.9 | 62 | 1.4 | 16.022 | <0.001 | 0.163 |
| Restaurant (n =88) | 47 | 6.9 | 19 | −1.4 | 34 | −4.3 | 48.624 | <0.001 | 0.285 |
| International atmosphere (n =56) | 9 | −2.1 | 20 | −1 | 71 | 2.5 | 7.18 | 0.028 | 0.109 |
| Price (n =53) | 38 | 3.5 | 28 | 0.6 | 34 | −3.3 | 14.94 | <0.001 | 0.158 |
| Atmosphere in terms of other clients (n =40) | 58 | 6.3 | 14 | −1.5 | 28 | −3.7 | 39.497 | <0.001 | 0.257 |
| Feelings | |||||||||
| Sure (n =250) | 1 | −9.8 | 34 | 4.4 | 65 | 3.9 | 98.314 | <0.001 | 0.405 |
| Happy (n =109) | 1 | −5.4 | 22 | −0.8 | 77 | 5 | 35.479 | <0.001 | 0.243 |
| Unsure (n =47) | 100 | 14.5 | 0 | −4.1 | 0 | −7.9 | 210.516 | <0.001 | 0.592 |
| Pleased (n =43) | 0 | −3.3 | 30 | 0.8 | 70 | 2 | 11.249 | 0.004 | 0.137 |
| Worried (n =36) | 100 | 12.6 | 0 | −3.6 | 0 | −6.9 | 158.101 | <0.001 | 0.513 |
| Understood (n =33) | 0 | −2.9 | 45 | 2.8 | 55 | −0.1 | 12.525 | 0.002 | 0.144 |
| Cluster 1: Dissatisfiedseekers, 20% | Cluster 2: Contentbut cautious, 25% | Cluster 3: Delighted advocates, 55% | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Selection factors | Observed (%) | Adjustedresiduals | Observed (%) | Adjustedresiduals | Observed (%) | Adjustedresiduals | Cramer’s V | ||
| Location ( | 25 | 2.7 | 28 | 1.3 | 47 | −3.3 | 11.925 | 0.003 | 0.141 |
| Originality ( | 12 | −3 | 24 | −0.6 | 64 | 2.9 | 11.531 | 0.003 | 0.139 |
| Price ( | 25 | 2.6 | 27 | 0.6 | 48 | −2.6 | 8.509 | 0.014 | 0.119 |
| Prestige of the hotel ( | 10 | −3 | 24 | −0.4 | 66 | 2.8 | 11.126 | 0.004 | 0.136 |
| Exclusive atmosphere ( | 6 | −3.3 | 27 | 0.4 | 67 | 2.3 | 11.219 | 0.004 | 0.137 |
| Size of room ( | 39 | 3.3 | 20 | −0.7 | 41 | −2 | 11.121 | 0.004 | 0.136 |
| Breakfast ( | 33 | 3.5 | 24 | −0.2 | 43 | −2.6 | 13.036 | 0.001 | 0.147 |
| Parking ( | 5 | −3.9 | 33 | 1.9 | 62 | 1.4 | 16.022 | <0.001 | 0.163 |
| Restaurant ( | 47 | 6.9 | 19 | −1.4 | 34 | −4.3 | 48.624 | <0.001 | 0.285 |
| International atmosphere ( | 9 | −2.1 | 20 | −1 | 71 | 2.5 | 7.18 | 0.028 | 0.109 |
| Price ( | 38 | 3.5 | 28 | 0.6 | 34 | −3.3 | 14.94 | <0.001 | 0.158 |
| Atmosphere in terms of other clients ( | 58 | 6.3 | 14 | −1.5 | 28 | −3.7 | 39.497 | <0.001 | 0.257 |
| Sure ( | 1 | −9.8 | 34 | 4.4 | 65 | 3.9 | 98.314 | <0.001 | 0.405 |
| Happy ( | 1 | −5.4 | 22 | −0.8 | 77 | 5 | 35.479 | <0.001 | 0.243 |
| Unsure ( | 100 | 14.5 | 0 | −4.1 | 0 | −7.9 | 210.516 | <0.001 | 0.592 |
| Pleased ( | 0 | −3.3 | 30 | 0.8 | 70 | 2 | 11.249 | 0.004 | 0.137 |
| Worried ( | 100 | 12.6 | 0 | −3.6 | 0 | −6.9 | 158.101 | <0.001 | 0.513 |
| Understood ( | 0 | −2.9 | 45 | 2.8 | 55 | −0.1 | 12.525 | 0.002 | 0.144 |
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