Table 2. Result of measurement model...

Table 2.

Result of measurement model

CODE	Items	Outer loading	Cronbach’s alpha	Composite reliability	AVE
Attitude
ATT1	Riding shared e-scooters for touring enhances my overall travel experience	0.821	0.896	0.928	0.763
ATT2	I believe using shared e-scooters for tours is a positive way to explore urban areas	0.905
ATT3	I believe adopting the shared e-scooters for touring is desirable	0.913
ATT4	Using shared e-scooters for touring enhances my perception of exploring new places with excitement	0.852
Subjective norms
SN1	My friends and family encourage me to consider shared e-scooter tours as a preferred way of exploring urban areas	0.885	0.851	0.900	0.694
SN2	People who are important to me expect that I should use the shared e-scooters for tour experience	0.878
SN3	People around me use shared e-scooter in urban areas for tour experiences	0.824
SN4	If people around me use shared e-scooters, I will also use it	0.737
Perceived behavioural control
PBC1	I feel confident in my ability to use shared e-scooters for touring	0.832	0.826	0.885	0.658
PBC2	I have enough resources (money) to use the shared e-scooters when travelling	0.720
PBC3	I believe I have the necessary skills to navigate shared e-scooter tours	0.843
PBC4	I have enough opportunities to use e-scooters for tour experience	0.842
Behavioural intention
BI1	I would use shared e-scooter in the future for touring purposes	0.816	0.903	0.925	0.675
BI2	I plan to use shared e-scooter in the near future for touring purposes	0.817
BI3	I intend to use shared e-scooter for touring purposes whenever available	0.883
B14	I would recommend the e-scooter touring ride at the selected city to family and friends	0.871
BI5	I would say positive things about shared e-scooter touring ride to other people	0.817
BI6	I think shared e-scooter is worth buying for tour purposes in the future	0.717
Actual behaviour
AB1	I often use shared e-scooter when touring because it is easy for me	0.814	0.890	0.918	0.693
AB2	I have been using an e-scooter for touring experience purposes in a sustainable way	0.893
AB3	I chose shared e-scooter for touring, if it is convenient	0.830
AB4	I always talk about the benefits of e-scooter for touring to families and friends	0.799
AB5	I often use shared e-scooter for touring to avoid traffic congestion	0.821
Environment moral obligation
EMO1	I feel more obligation to use e-scooter for saving environment	0.860	0.902	0.932	0.773
EMO2	I feel moral obligations to use shared e-scooter for tour purpose to reduce the air pollution	0.891
EMO3	I feel moral obligations to use shared e-scooter for tour purpose for the preservation of natural resources	0.913
EMO4	I feel moral obligations to use shared e-scooter for betterment of the society	0.851

CODE	Items	Outer loading	Cronbach’s alpha	Composite reliability	AVE
Attitude
ATT1	Riding shared e-scooters for touring enhances my overall travel experience	0.821	0.896	0.928	0.763
ATT2	I believe using shared e-scooters for tours is a positive way to explore urban areas	0.905
ATT3	I believe adopting the shared e-scooters for touring is desirable	0.913
ATT4	Using shared e-scooters for touring enhances my perception of exploring new places with excitement	0.852
Subjective norms
SN1	My friends and family encourage me to consider shared e-scooter tours as a preferred way of exploring urban areas	0.885	0.851	0.900	0.694
SN2	People who are important to me expect that I should use the shared e-scooters for tour experience	0.878
SN3	People around me use shared e-scooter in urban areas for tour experiences	0.824
SN4	If people around me use shared e-scooters, I will also use it	0.737
Perceived behavioural control
PBC1	I feel confident in my ability to use shared e-scooters for touring	0.832	0.826	0.885	0.658
PBC2	I have enough resources (money) to use the shared e-scooters when travelling	0.720
PBC3	I believe I have the necessary skills to navigate shared e-scooter tours	0.843
PBC4	I have enough opportunities to use e-scooters for tour experience	0.842
Behavioural intention
BI1	I would use shared e-scooter in the future for touring purposes	0.816	0.903	0.925	0.675
BI2	I plan to use shared e-scooter in the near future for touring purposes	0.817
BI3	I intend to use shared e-scooter for touring purposes whenever available	0.883
B14	I would recommend the e-scooter touring ride at the selected city to family and friends	0.871
BI5	I would say positive things about shared e-scooter touring ride to other people	0.817
BI6	I think shared e-scooter is worth buying for tour purposes in the future	0.717
Actual behaviour
AB1	I often use shared e-scooter when touring because it is easy for me	0.814	0.890	0.918	0.693
AB2	I have been using an e-scooter for touring experience purposes in a sustainable way	0.893
AB3	I chose shared e-scooter for touring, if it is convenient	0.830
AB4	I always talk about the benefits of e-scooter for touring to families and friends	0.799
AB5	I often use shared e-scooter for touring to avoid traffic congestion	0.821
Environment moral obligation
EMO1	I feel more obligation to use e-scooter for saving environment	0.860	0.902	0.932	0.773
EMO2	I feel moral obligations to use shared e-scooter for tour purpose to reduce the air pollution	0.891
EMO3	I feel moral obligations to use shared e-scooter for tour purpose for the preservation of natural resources	0.913
EMO4	I feel moral obligations to use shared e-scooter for betterment of the society	0.851

[ViewLarge]

Sharing Unavailable