Descriptive statistics of respondents
| Demographics | No. of respondents | % of respondents | |
|---|---|---|---|
| Gender | Male | 183 | 54.46% |
| Female | 153 | 45.54% | |
| Age | Between 18 and 25 years | 172 | 51.19% |
| Between 26 and 35 years | 151 | 44.94% | |
| Above 35 years | 13 | 3.87% | |
| Education | Sr. secondary | 9 | 2.68% |
| Graduation | 126 | 37.50% | |
| Post-graduation | 197 | 58.63% | |
| Others | 4 | 1.19% | |
| Marital Status | Single / Never Married | 207 | 61.60% |
| Married | 125 | 37.20% | |
| Divorced / Widowed | 4 | 1.19% | |
| Income per Month (USD) | Less Than 1,000 | 52 | 15.48% |
| Between 1,000 and 2,000 | 112 | 33.33% | |
| Between 2,000 and 3,000 | 131 | 38.99% | |
| More Than 3,000 | 41 | 12.20% | |
| Occupation | Student / Not Employed | 91 | 27.08% |
| Salaried Professional | 156 | 46.43% | |
| Business Professional | 86 | 25.60% | |
| Retired | 3 | 0.89% | |
| M-commerce Experience (Years) | <1 | 0 | 0.00% |
| 1–2 | 6 | 1.79% | |
| 2–3 | 42 | 12.50% | |
| 3–4 | 48 | 14.29% | |
| >4 Years | 240 | 71.43% | |
| M-commerce apps - Used most frequently | Amazon | 316 | 94.05% |
| Flipkart | 291 | 86.61% | |
| Myntra | 283 | 84.23% | |
| Ajio | 194 | 57.74% | |
| Others | 112 | 33.33% | |
| Demographics | No. of respondents | % of respondents | |
|---|---|---|---|
| Gender | Male | 183 | 54.46% |
| Female | 153 | 45.54% | |
| Age | Between 18 and 25 years | 172 | 51.19% |
| Between 26 and 35 years | 151 | 44.94% | |
| Above 35 years | 13 | 3.87% | |
| Education | Sr. secondary | 9 | 2.68% |
| Graduation | 126 | 37.50% | |
| Post-graduation | 197 | 58.63% | |
| Others | 4 | 1.19% | |
| Marital Status | Single / Never Married | 207 | 61.60% |
| Married | 125 | 37.20% | |
| Divorced / Widowed | 4 | 1.19% | |
| Income per Month (USD) | Less Than 1 | 52 | 15.48% |
| Between 1 | 112 | 33.33% | |
| Between 2 | 131 | 38.99% | |
| More Than 3 | 41 | 12.20% | |
| Occupation | Student / Not Employed | 91 | 27.08% |
| Salaried Professional | 156 | 46.43% | |
| Business Professional | 86 | 25.60% | |
| Retired | 3 | 0.89% | |
| M-commerce Experience (Years) | <1 | 0 | 0.00% |
| 1–2 | 6 | 1.79% | |
| 2–3 | 42 | 12.50% | |
| 3–4 | 48 | 14.29% | |
| >4 Years | 240 | 71.43% | |
| M-commerce apps - Used most frequently | Amazon | 316 | 94.05% |
| Flipkart | 291 | 86.61% | |
| Myntra | 283 | 84.23% | |
| Ajio | 194 | 57.74% | |
| Others | 112 | 33.33% | |
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