Table 2 Reliability and validity...

Table 2

Reliability and validity statistics

	Mean	SD	Skewness	Kurtosis	Composite reliability	Cronbach alpha	Average variance extracted	Sustained user engagement	Achievement affordance	Identity affordance	Competition affordance	Self-expression affordance	Creative thinking	Dominance	Enjoyment	Absorption	Absence of negative affects	Activation	Customer experience
Sustained User Engagement	4.473	1.311	−0.54	−0.01	0.933	0.931	0.823	0.907	0.064	0.089	0.119	0.068	0.06	0.62	0.631	0.296	0.457	0.072	0.148
Achievement Affordance	4.604	1.321	−0.585	0.106	0.89	0.892	0.619	0.686	0.787	0.139	0.067	0.224	0.146	0.072	0.083	0.074	0.081	0.106	0.087
Identity Affordance	4.85	1.227	−0.799	0.8	0.708	0.702	0.549	0.687	0.407	0.741	0.241	0.103	0.185	0.164	0.188	0.15	0.116	0.16	0.473
Competition Affordance	5.01	1.308	−0.998	0.951	0.767	0.758	0.525	0.486	0.572	0.282	0.724	0.059	0.081	0.2	0.191	0.114	0.095	0.072	0.146
Self-expression Affordance	3.877	1.383	0.067	−0.788	0.651	0.641	0.461	0.687	0.56	0.628	0.436	0.819	0.491	0.087	0.073	0.226	0.179	0.452	0.074
Creative Thinking	4.442	1.494	−0.452	−0.516	0.925	0.918	0.805	0.674	0.375	0.467	0.67	0.503	0.897	0.167	0.103	0.073	0.179	0.157	0.161
Dominance	4.3	1.529	−0.434	−0.588	0.821	0.812	0.696	0.698	0.462	0.565	0.553	0.387	0.352	0.834	0.719	0.344	0.228	0.093	0.291
Enjoyment	4.307	1.499	−0.239	−0.513	0.908	0.9	0.766	0.632	0.544	0.387	0.45	0.219	0.555	0.632	0.875	0.345	0.214	0.105	0.32
Absorption	4.961	1.311	−0.806	0.23	0.888	0.879	0.726	0.669	0.222	0.216	0.671	0.538	0.423	0.548	0.43	0.852	0.728	0.363	0.051
Absence of Negative Affects	4.598	1.428	−0.536	−0.354	0.916	0.908	0.784	0.593	0.581	0.533	0.619	0.662	0.636	0.457	0.371	0.758	0.886	0.400	0.073
Activation	4.348	1.68	−0.029	−1.085	0.905	0.897	0.761	0.575	0.545	0.462	0.523	0.421	0.32	0.36	0.342	0.666	0.613	0.872	0.034
Customer Experience	4.059	1.553	−0.207	−0.664	0.871	0.862	0.693	0.549	0.612	0.592	0.593	0.261	0.663	0.547	0.555	0.517	0.64	0.668	0.833

	Mean	SD	Skewness	Kurtosis	Composite reliability	Cronbach alpha	Average variance extracted	Sustained user engagement	Achievement affordance	Identity affordance	Competition affordance	Self-expression affordance	Creative thinking	Dominance	Enjoyment	Absorption	Absence of negative affects	Activation	Customer experience
Sustained User Engagement	4.473	1.311	−0.54	−0.01	0.933	0.931	0.823	0.907	0.064	0.089	0.119	0.068	0.06	0.62	0.631	0.296	0.457	0.072	0.148
Achievement Affordance	4.604	1.321	−0.585	0.106	0.89	0.892	0.619	0.686	0.787	0.139	0.067	0.224	0.146	0.072	0.083	0.074	0.081	0.106	0.087
Identity Affordance	4.85	1.227	−0.799	0.8	0.708	0.702	0.549	0.687	0.407	0.741	0.241	0.103	0.185	0.164	0.188	0.15	0.116	0.16	0.473
Competition Affordance	5.01	1.308	−0.998	0.951	0.767	0.758	0.525	0.486	0.572	0.282	0.724	0.059	0.081	0.2	0.191	0.114	0.095	0.072	0.146
Self-expression Affordance	3.877	1.383	0.067	−0.788	0.651	0.641	0.461	0.687	0.56	0.628	0.436	0.819	0.491	0.087	0.073	0.226	0.179	0.452	0.074
Creative Thinking	4.442	1.494	−0.452	−0.516	0.925	0.918	0.805	0.674	0.375	0.467	0.67	0.503	0.897	0.167	0.103	0.073	0.179	0.157	0.161
Dominance	4.3	1.529	−0.434	−0.588	0.821	0.812	0.696	0.698	0.462	0.565	0.553	0.387	0.352	0.834	0.719	0.344	0.228	0.093	0.291
Enjoyment	4.307	1.499	−0.239	−0.513	0.908	0.9	0.766	0.632	0.544	0.387	0.45	0.219	0.555	0.632	0.875	0.345	0.214	0.105	0.32
Absorption	4.961	1.311	−0.806	0.23	0.888	0.879	0.726	0.669	0.222	0.216	0.671	0.538	0.423	0.548	0.43	0.852	0.728	0.363	0.051
Absence of Negative Affects	4.598	1.428	−0.536	−0.354	0.916	0.908	0.784	0.593	0.581	0.533	0.619	0.662	0.636	0.457	0.371	0.758	0.886	0.400	0.073
Activation	4.348	1.68	−0.029	−1.085	0.905	0.897	0.761	0.575	0.545	0.462	0.523	0.421	0.32	0.36	0.342	0.666	0.613	0.872	0.034
Customer Experience	4.059	1.553	−0.207	−0.664	0.871	0.862	0.693	0.549	0.612	0.592	0.593	0.261	0.663	0.547	0.555	0.517	0.64	0.668	0.833

Note(s): (1) Diagonal (italic) values are the square root of Average variance extracted; (2) values below the diagonal values are inter-construct correlations; and (3) values above diagonal values are HTMT ratios. HTMT ratios were computed separately using PLS-SEM

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