Table 3 Results of hypothesis testing S....

Table 3

Results of hypothesis testing

S. no.	Hypothesized relationship	Overall estimate
H1a	Achievement Affordance → Enjoyment	0.553***
H1b	Achievement Affordance → Absorption	0.103 (ns)
H1c	Achievement Affordance → Creative Thinking	0.498***
H1d	Achievement Affordance → Activation	0.352**
H1e	Achievement Affordance → Absence of Negative Affects	0.151*
H1f	Achievement Affordance → Dominance	0.124 (ns)
H2a	Identity Affordance → Enjoyment	0.153 (ns)
H2b	Identity Affordance → Absorption	0.108 (ns)
H2c	Identity Affordance → Creative Thinking	0.402**
H2d	Identity Affordance → Activation	0.253**
H2e	Identity Affordance → Absence of Negative Affects	0.082 (ns)
H2f	Identity Affordance → Dominance	0.287**
H3a	Competition Affordance → Enjoyment	0.403**
H3b	Competition Affordance → Absorption	0.208*
H3c	Competition Affordance → Creative Thinking	0.079 (ns)
H3d	Competition Affordance → Activation	0.297**
H3e	Competition Affordance → Absence of Negative Affects	0.056 (ns)
H3f	Competition Affordance → Dominance	0.347**
H4a	Self-expression Affordance → Enjoyment	0.316**
H4b	Self-expression Affordance → Absorption	0.303**
H4c	Self-expression Affordance → Creative Thinking	0.124 (ns)
H4d	Self-expression Affordance → Activation	0.101 (ns)
H4e	Self-expression Affordance → Absence of Negative Affects	0.183*
H4f	Self-expression Affordance → Dominance	0.402**
H5a	Enjoyment → Sustained User Engagement	0.604***
H5b	Absorption → Sustained User Engagement	0.452***
H5c	Creative Thinking → Sustained User Engagement	0.498**
H5d	Activation → Sustained User Engagement	0.423**
H5e	Absence of Negative Affects → Sustained User Engagement	0.183*
H5f	Dominance → Sustained Customer Engagement	0.378**

S. no.	Hypothesized relationship	Overall estimate
H1a	Achievement Affordance → Enjoyment	0.553***
H1b	Achievement Affordance → Absorption	0.103 (ns)
H1c	Achievement Affordance → Creative Thinking	0.498***
H1d	Achievement Affordance → Activation	0.352**
H1e	Achievement Affordance → Absence of Negative Affects	0.151*
H1f	Achievement Affordance → Dominance	0.124 (ns)
H2a	Identity Affordance → Enjoyment	0.153 (ns)
H2b	Identity Affordance → Absorption	0.108 (ns)
H2c	Identity Affordance → Creative Thinking	0.402**
H2d	Identity Affordance → Activation	0.253**
H2e	Identity Affordance → Absence of Negative Affects	0.082 (ns)
H2f	Identity Affordance → Dominance	0.287**
H3a	Competition Affordance → Enjoyment	0.403**
H3b	Competition Affordance → Absorption	0.208*
H3c	Competition Affordance → Creative Thinking	0.079 (ns)
H3d	Competition Affordance → Activation	0.297**
H3e	Competition Affordance → Absence of Negative Affects	0.056 (ns)
H3f	Competition Affordance → Dominance	0.347**
H4a	Self-expression Affordance → Enjoyment	0.316**
H4b	Self-expression Affordance → Absorption	0.303**
H4c	Self-expression Affordance → Creative Thinking	0.124 (ns)
H4d	Self-expression Affordance → Activation	0.101 (ns)
H4e	Self-expression Affordance → Absence of Negative Affects	0.183*
H4f	Self-expression Affordance → Dominance	0.402**
H5a	Enjoyment → Sustained User Engagement	0.604***
H5b	Absorption → Sustained User Engagement	0.452***
H5c	Creative Thinking → Sustained User Engagement	0.498**
H5d	Activation → Sustained User Engagement	0.423**
H5e	Absence of Negative Affects → Sustained User Engagement	0.183*
H5f	Dominance → Sustained Customer Engagement	0.378**

Note(s): *** means p-values <0.001, ** means p-values <0.01, * means p-values <0.05, and ns means p-values >0.05

[ViewLarge]

Sharing Unavailable