Table 6 Findings of multigroup analysis... | Emerald Publishing

Table 6

Findings of multigroup analysis (high expertise vs low expertise)

S. No.	Hypothesized relationship	Overall		Low		High
S. No.	Hypothesized relationship	Β	p-value	β	p-value	β	p-value
H6a	Enjoyment → Sustained User Engagement	0.604	0.000	0.679	0.000	0.542	0.001
H6b	Absorption → Sustained User Engagement	0.452	0.001	0.398	0.014	0.502	0.003
H6c	Creative Thinking → Sustained User Engagement	0.498	0.002	0.643	0.001	0.448	0.005
H6d	Activation → Sustained User Engagement	0.423	0.005	0.472	0.002	0.276	0.011
H6e	Absence of Negative Affect → Sustained User Engagement	0.183	0.032	0.102	0.112 (ns)	0.221	0.044
H6f	Dominance → Sustained User Engagement	0.378	0.009	0.319	0.021	0.471	0.004

S. No.	Hypothesized relationship	Overall		Low		High
S. No.	Hypothesized relationship	Β	p-value	β	p-value	β	p-value
H6a	Enjoyment → Sustained User Engagement	0.604	0.000	0.679	0.000	0.542	0.001
H6b	Absorption → Sustained User Engagement	0.452	0.001	0.398	0.014	0.502	0.003
H6c	Creative Thinking → Sustained User Engagement	0.498	0.002	0.643	0.001	0.448	0.005
H6d	Activation → Sustained User Engagement	0.423	0.005	0.472	0.002	0.276	0.011
H6e	Absence of Negative Affect → Sustained User Engagement	0.183	0.032	0.102	0.112 (ns)	0.221	0.044
H6f	Dominance → Sustained User Engagement	0.378	0.009	0.319	0.021	0.471	0.004