Table 5 Summary of cross-case findings...

Table 5

Summary of cross-case findings

Levels of factors	Overarching CSFs	CSFs	Sub factors	Case A	Case B	Case C	Case D	Case E
MICRO-LEVEL	Value-oriented factors	Appropriate value proposition	Offering unique two-sided value propositions	✓	✓	✓	✓
		Appropriate value proposition	Enhancing the value propositions	✓
		Effective value capture mechanism	Charging and/or subsidizing the right group(s)	✓	✓	✓	✓
			Adjusting value capture strategy	✓
			Cost–benefit justification				✓
		Right governance Model	Right degree of openness to access	✓	✓	✓	✓
		Right governance Model	Balanced openness to authority	✓	✓
		Ecosystem partnership	Collaboration with support organizations	✓			✓	✓
			Collaboration with user groups	✓	✓	✓
			Collaboration with logistic service providers	✓
			Collaboration with effective payment service providers	✓	✓	✓		✓
		Marketing and hybrid communication	In-person meeting arrangements between the producer and the customer	✓	✓	✓	✓
			Communication with logistic service providers	✓
			Communication with both user groups	✓	✓	✓	✓	✓
			Online and offline advertising		✓	✓	✓	✓
			Adequate marketing capabilities	✓	✓	✓
		Trustworthiness	Verification through registration	✓	✓	✓	✓	✓
		Trustworthiness	Verification through authentication questions		✓	✓
			Verification through certification	✓			✓
	Organizational factors	Management commitment	Managerial voluntary support	✓	✓	✓	✓
			Establishing code of conduct	✓	✓	✓
			Users’ performance monitoring		✓
			Adequate time investment	✓	✓	✓
		Resource availability	Adequate human resource	✓	✓	✓	✓
		Resource availability	Adequate financial resource	✓	✓	✓
MESO-LEVEL	User-related factors	Users’ adaptation and compatibility	Sufficient adjustment in buying-selling practices	✓	✓	✓
			Sufficient technical compatibility		✓	✓
			Sufficient temporal compatibility		✓	✓
		Network size and effect	Sufficient producer and customer base	✓	✓	✓	✓
MACRO-LEVEL	Contextual factors	Governmental support	Non-monetary governmental support		✓
		Governmental support	Monetary governmental support	✓		✓	✓
		Contextual readiness	Adequate contextual maturity	✓	✓	✓	✓

Levels of factors	Overarching CSFs	CSFs	Sub factors	Case A	Case B	Case C	Case D	Case E
MICRO-LEVEL	Value-oriented factors	Appropriate value proposition	Offering unique two-sided value propositions	✓	✓	✓	✓
		Appropriate value proposition	Enhancing the value propositions	✓
		Effective value capture mechanism	Charging and/or subsidizing the right group(s)	✓	✓	✓	✓
			Adjusting value capture strategy	✓
			Cost–benefit justification				✓
		Right governance Model	Right degree of openness to access	✓	✓	✓	✓
		Right governance Model	Balanced openness to authority	✓	✓
		Ecosystem partnership	Collaboration with support organizations	✓			✓	✓
			Collaboration with user groups	✓	✓	✓
			Collaboration with logistic service providers	✓
			Collaboration with effective payment service providers	✓	✓	✓		✓
		Marketing and hybrid communication	In-person meeting arrangements between the producer and the customer	✓	✓	✓	✓
			Communication with logistic service providers	✓
			Communication with both user groups	✓	✓	✓	✓	✓
			Online and offline advertising		✓	✓	✓	✓
			Adequate marketing capabilities	✓	✓	✓
		Trustworthiness	Verification through registration	✓	✓	✓	✓	✓
		Trustworthiness	Verification through authentication questions		✓	✓
			Verification through certification	✓			✓
	Organizational factors	Management commitment	Managerial voluntary support	✓	✓	✓	✓
			Establishing code of conduct	✓	✓	✓
			Users’ performance monitoring		✓
			Adequate time investment	✓	✓	✓
		Resource availability	Adequate human resource	✓	✓	✓	✓
		Resource availability	Adequate financial resource	✓	✓	✓
MESO-LEVEL	User-related factors	Users’ adaptation and compatibility	Sufficient adjustment in buying-selling practices	✓	✓	✓
			Sufficient technical compatibility		✓	✓
			Sufficient temporal compatibility		✓	✓
		Network size and effect	Sufficient producer and customer base	✓	✓	✓	✓
MACRO-LEVEL	Contextual factors	Governmental support	Non-monetary governmental support		✓
		Governmental support	Monetary governmental support	✓		✓	✓
		Contextual readiness	Adequate contextual maturity	✓	✓	✓	✓

Source(s): Authors’ own work

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