Table 4 Example of classification of an... | Emerald Publishing

Table 4

Example of classification of an interview extract against the interpretative matrix

Domain and interface	Disparate	Integrated/ Intertwined	Interconnected/ Embedded
Business (B)
Purpose of B/ responsibility towards society	Maximization of financial wealth	Co-creation of value/agent of global change	Dependence on S and N; ecological sustainability
	“there would be some [organizations] - many perhaps–that would be exploiting the environment for you know, for financial gain for their investors” [Interview 32]	“there would be others [organizations] that would be doing something else to gain value, whilst trying to have a positive impact on the environment” [Interview 32]
View on financial wealth	Relevant and desirable	Relative	N/A
View on economic outcomes	Relevant	Relative	N/A
	“well at what point do we become sustainable? And the only logical point was zero emissions, so that's our objective, is zero emissions. What we've got to do is work out how to get there [zero emissions] in a commercially reasonable way. That's the challenge set by the board” [Interview 32]
View on economic growth	Primary objective	Relative	N/A – substituted with “development”
Assumptions on the individual B behavior	Individuals are self-interested	Individuals are involved in the co-creation of value	Interest in individual wellbeing

Domain and interface	Disparate	Integrated/ Intertwined	Interconnected/ Embedded
Business (B)
Purpose of B/ responsibility towards society	Maximization of financial wealth	Co-creation of value/agent of global change	Dependence on S and N; ecological sustainability
	“there would be some [organizations] - many perhaps–that would be exploiting the environment for you know, for financial gain for their investors” [Interview 32]	“there would be others [organizations] that would be doing something else to gain value, whilst trying to have a positive impact on the environment” [Interview 32]
View on financial wealth	Relevant and desirable	Relative	N/A
View on economic outcomes	Relevant	Relative	N/A
	“well at what point do we become sustainable? And the only logical point was zero emissions, so that's our objective, is zero emissions. What we've got to do is work out how to get there [zero emissions] in a commercially reasonable way. That's the challenge set by the board” [Interview 32]
View on economic growth	Primary objective	Relative	N/A – substituted with “development”
Assumptions on the individualB behavior	Individuals are self-interested	Individuals are involved in the co-creation of value	Interest in individual wellbeing