Descriptive statistics of the sample and by local government groups
| Dialogic accounting principles | Accountability and awareness-raising content | Interaction ratio | Tone of voice | Engagement (likes + comments + shares) | |||||
|---|---|---|---|---|---|---|---|---|---|
| N = 20 LGs | Mean (SD) | Median | Range | (%) | (%) | Mean (SD) | Median | Mean (SD) | Median |
| Total sample | 1.6 (1.6) | 1 | (0–5) | 55.4 | 18.7 | 3.5 (0.3) | 3.4 | 110 (139) | 72 |
| By group | |||||||||
| Leaders | 4.0 (1.2) | 4 | (2–5) | 57.5 | 22.8 | 3.8 (0.2) | 3.8 | 232 (227) | 109 |
| Chatterboxes | 0.8 (0.8) | 1 | (0–2) | 51.5 | 13.1 | 3.4 (0.3) | 3.5 | 32 (15) | 35 |
| Ghosts | 0.6 (0.8) | 0 | (0–2) | 52.6 | 17.6 | 3.4 (0.1) | 3.4 | 67 (94) | 28 |
| Engagers | 1.0 (0.7) | 1 | (0–2) | 59.6 | 18.4 | 3.3 (0.1) | 3.3 | 102 (29) | 104 |
| F-test | 0.000***+ | 0.001**+ | 0.111+ | ||||||
| Kruskal-Wallis Test | 0.019*§ | 0.009**§ | 0.032*§ | ||||||
| Pearsons’ Chi-squared | 0.125° | 0.114° | |||||||
| Dialogic accounting principles | Accountability and awareness-raising content | Interaction ratio | Tone of voice | Engagement (likes + comments + shares) | |||||
|---|---|---|---|---|---|---|---|---|---|
| Mean (SD) | Median | Range | (%) | (%) | Mean (SD) | Median | Mean (SD) | Median | |
| 1.6 (1.6) | 1 | (0–5) | 55.4 | 18.7 | 3.5 (0.3) | 3.4 | 110 (139) | 72 | |
| Leaders | 4.0 (1.2) | 4 | (2–5) | 57.5 | 22.8 | 3.8 (0.2) | 3.8 | 232 (227) | 109 |
| Chatterboxes | 0.8 (0.8) | 1 | (0–2) | 51.5 | 13.1 | 3.4 (0.3) | 3.5 | 32 (15) | 35 |
| Ghosts | 0.6 (0.8) | 0 | (0–2) | 52.6 | 17.6 | 3.4 (0.1) | 3.4 | 67 (94) | 28 |
| Engagers | 1.0 (0.7) | 1 | (0–2) | 59.6 | 18.4 | 3.3 (0.1) | 3.3 | 102 (29) | 104 |
| F-test | 0.000***+ | 0.001**+ | 0.111+ | ||||||
| Kruskal-Wallis Test | 0.019*§ | 0.009**§ | 0.032*§ | ||||||
| Pearsons’ Chi-squared | 0.125° | 0.114° | |||||||
Note(s): LGs: Local governments, SD: Standard Deviation; *p < 0.05; **p < 0.01; ***p < 0.00, + F-test, § Kruskal–Wallis test, ° Pearson’s’ Chi-squared
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