A classification framework of social media information cues based on heuristic-systematic model
| Variables | HSM route | Core cue type | Content and processing nature | Primary expected influence |
|---|---|---|---|---|
| DSC | Heuristic | Source cue | A peripheral cue about the sender’s attribute (trustworthiness, expertise). Requires locognitive effort based on simple rules (e.g. “official sources are credible”) | As a fundamental trust signal, it has a wide-ranging foundational impact on both cognitive and emotional images |
| DGC | Systematic | Message cue | Factual, descriptive information about the destination (attractions, amenities and facts) released by the authorities. Requires high cognitive effort for cognitive elaboration of content quality and utility | Significantly influence cognitive image by constructing a body of knowledge; influence the affective image by demonstrating attractiveness |
| TGC | Systematic | Message cue | Narrative, experiential information sharing personal stories and emotions. Requires high cognitive effort for affective elaboration and empathetic immersion | Significantly influence affective image by evoking emotional resonance; The practical information contained therein may also influence cognitive image |
| Variables | Core cue type | Content and processing nature | Primary expected influence | |
|---|---|---|---|---|
| Heuristic | Source cue | A peripheral cue about the sender’s attribute (trustworthiness, expertise). Requires locognitive effort based on simple rules (e.g. “official sources are credible”) | As a fundamental trust signal, it has a wide-ranging foundational impact on both cognitive and emotional images | |
| Systematic | Message cue | Factual, descriptive information about the destination (attractions, amenities and facts) released by the authorities. Requires high cognitive effort for cognitive elaboration of content quality and utility | Significantly influence cognitive image by constructing a body of knowledge; influence the affective image by demonstrating attractiveness | |
| Systematic | Message cue | Narrative, experiential information sharing personal stories and emotions. Requires high cognitive effort for affective elaboration and empathetic immersion | Significantly influence affective image by evoking emotional resonance; The practical information contained therein may also influence cognitive image |
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