Discriminant validity (HTMT)
| Variables | Affective image | Cognitive image | DGC | DSC | Perceived risk | TGC |
|---|---|---|---|---|---|---|
| Affective image | ||||||
| Cognitive image | 0.795 | |||||
| DGC | 0.500 | 0.579 | ||||
| DSC | 0.635 | 0.710 | 0.631 | |||
| Perceived risk | 0.522 | 0.600 | 0.544 | 0.633 | ||
| TGC | 0.535 | 0.564 | 0.744 | 0.635 | 0.550 |
| Variables | Affective image | Cognitive image | Perceived risk | |||
|---|---|---|---|---|---|---|
| Affective image | ||||||
| Cognitive image | 0.795 | |||||
| 0.500 | 0.579 | |||||
| 0.635 | 0.710 | 0.631 | ||||
| Perceived risk | 0.522 | 0.600 | 0.544 | 0.633 | ||
| 0.535 | 0.564 | 0.744 | 0.635 | 0.550 |
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