Estimates of direct paths
| Path | Path coefficient | SD | t-value | Results |
|---|---|---|---|---|
| DGC→ Cognitive image | 0.144 | 0.046 | 3.109** | H1a supported |
| DGC → Affective image | 0.075 | 0.047 | 1.613n.s. | H1b rejected |
| TGC → Cognitive image | 0.084 | 0.044 | 1.839n.s. | H2a rejected |
| TGC → Affective image | 0.140 | 0.058 | 2.398* | H2b supported |
| DSC → Cognitive image | 0.405 | 0.039 | 10.346*** | H3a supported |
| DSC → Affective image | 0.351 | 0.047 | 7.529*** | H3b supported |
| DGC → Perceived risk | −0.168 | 0.047 | 3.565*** | |
| TGC → Perceived risk | −0.158 | 0.046 | 3.411** | |
| DSC → Perceived risk | −0.399 | 0.040 | 10.047*** | |
| Perceived risk → Cognitive image | −0.219 | 0.037 | 5.948*** | |
| Perceived risk → Affective image | −0.165 | 0.046 | 3.591*** |
| Path | Path coefficient | Results | ||
|---|---|---|---|---|
| DGC→ Cognitive image | 0.144 | 0.046 | 3.109 | |
| 0.075 | 0.047 | 1.613n.s. | ||
| 0.084 | 0.044 | 1.839n.s. | ||
| 0.140 | 0.058 | 2.398 | ||
| 0.405 | 0.039 | 10.346 | ||
| 0.351 | 0.047 | 7.529 | ||
| −0.168 | 0.047 | 3.565 | ||
| −0.158 | 0.046 | 3.411 | ||
| −0.399 | 0.040 | 10.047 | ||
| Perceived risk → Cognitive image | −0.219 | 0.037 | 5.948 | |
| Perceived risk → Affective image | −0.165 | 0.046 | 3.591 |
n.s. = not significant, *p < 0.05,**p < 0.01 and ***p < 0.001
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