The p-values of differences in path coefficients between Gen Y and Gen Z
| Path | Generation Y | Generation Z | Path difference | MGA |
|---|---|---|---|---|
| DGC → Cognitive image | 0.176** | 0.110n.s. | 0.066 | 0.471 |
| DGC → Affective image | 0.048n.s. | 0.061n.s. | −0.013 | 0.890 |
| TGC → Cognitive image | 0.061n.s. | 0.105n.s. | −0.044 | 0.622 |
| TGC → Affective image | 0.136n.s. | 0.171* | −0.035 | 0.758 |
| DSC → Cognitive image | 0.400*** | 0.396*** | 0.004 | 0.961* |
| DSC → Affective image | 0.412*** | 0.307*** | 0.105 | 0.268 |
| Path | Generation Y | Generation Z | Path difference | |
|---|---|---|---|---|
| 0.176 | 0.110n.s. | 0.066 | 0.471 | |
| 0.048n.s. | 0.061n.s. | −0.013 | 0.890 | |
| 0.061n.s. | 0.105n.s. | −0.044 | 0.622 | |
| 0.136n.s. | 0.171 | −0.035 | 0.758 | |
| 0.400 | 0.396 | 0.004 | 0.961 | |
| 0.412 | 0.307 | 0.105 | 0.268 |
n.s. = not significance, *p < 0.05, **p < 0.01 and ***p < 0.001
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