Adapted FCQ’s structure (n = 252)
| Factor and item no. | Median |
|---|---|
| Factor 1 – Health | |
| 22. It is enriched with vitamins and minerals | 5 |
| 29. Keeps me healthy | 6 |
| 10. Is nutritious | 6 |
| 27. Is high in protein | 5 |
| 30. Is good for my skin/teeth/hair/nails etc | 5 |
| 9. Is high in fibre and roughage | 5 |
| Factor 2 – Mood | |
| 16. Helps me cope with stress | 5 |
| 34. Helps me to cope with life | 5 |
| 26. Helps me relax | 5 |
| 24. It intrigues me in some waya | 5 |
| 13. Makes me happya | 5 |
| 31. It helps me keep a fulfilling lifestylea | 5 |
| Factor 3 – Convenience | |
| 1. It can be used in the preparation of other fooda | 5 |
| 15. Is easy to heata | 5 |
| 28. Does not require to be shaken before usea | 4 |
| 35. Can be bought near where I study/live/worka | 6 |
| 11. Is easily available in shops and supermarkets | 6 |
| Factor 4 – Sensory Appeal | |
| 14. Smells nice | 5 |
| 25. Looks nice | 5 |
| 18. Leaves a good sensation on the palatea | 5 |
| 4. Tastes good | 6 |
| Factor 5 – Natural Content | |
| 2. Contains no additives | 5 |
| 5. Contains natural ingredients | 6 |
| 23. Contains no artificial ingredients | 5 |
| Factor 6 – Price | |
| 6. Is not expensive | 5 |
| 36. Is on salea | 4 |
| 12. Is good value for money | 6 |
| Factor 7 – Weight Control | |
| 3. Is low in calories | 5 |
| 17. Helps me control my weight | 5 |
| 7. Is low in sugara | 5 |
| Factor 8 – Familiarity | |
| 33. Is what I usually consumea | 5 |
| 8. Is made with ingredients familiar to mea | 5 |
| 21. It tastes the same as the first plant-based milk I testeda | 5 |
| Factor 9 – Ethical Concern | |
| 20. Comes from countries I approve of politically | 5 |
| 32. Has indicated the country of origin of the raw materials useda | 5 |
| 19. Is packaged in eco-compatible containersa | 5 |
| Factor and item no. | Median |
|---|---|
| 22. It is enriched with vitamins and minerals | 5 |
| 29. Keeps me healthy | 6 |
| 10. Is nutritious | 6 |
| 27. Is high in protein | 5 |
| 30. Is good for my skin/teeth/hair/nails etc | 5 |
| 9. Is high in fibre and roughage | 5 |
| 16. Helps me cope with stress | 5 |
| 34. Helps me to cope with life | 5 |
| 26. Helps me relax | 5 |
| 24. It intrigues me in some waya | 5 |
| 13. Makes me happya | 5 |
| 31. It helps me keep a fulfilling lifestylea | 5 |
| 1. It can be used in the preparation of other fooda | 5 |
| 15. Is easy to heata | 5 |
| 28. Does not require to be shaken before usea | 4 |
| 35. Can be bought near where I study/live/worka | 6 |
| 11. Is easily available in shops and supermarkets | 6 |
| 14. Smells nice | 5 |
| 25. Looks nice | 5 |
| 18. Leaves a good sensation on the palatea | 5 |
| 4. Tastes good | 6 |
| 2. Contains no additives | 5 |
| 5. Contains natural ingredients | 6 |
| 23. Contains no artificial ingredients | 5 |
| 6. Is not expensive | 5 |
| 36. Is on salea | 4 |
| 12. Is good value for money | 6 |
| 3. Is low in calories | 5 |
| 17. Helps me control my weight | 5 |
| 7. Is low in sugara | 5 |
| 33. Is what I usually consumea | 5 |
| 8. Is made with ingredients familiar to mea | 5 |
| 21. It tastes the same as the first plant-based milk I testeda | 5 |
| 20. Comes from countries I approve of politically | 5 |
| 32. Has indicated the country of origin of the raw materials useda | 5 |
| 19. Is packaged in eco-compatible containersa | 5 |
aItem modified
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