Table 2

Adapted FCQ’s structure (n = 252)

Factor and item no.Median
Factor 1 – Health 
22. It is enriched with vitamins and minerals5
29. Keeps me healthy6
10. Is nutritious6
27. Is high in protein5
30. Is good for my skin/teeth/hair/nails etc5
9. Is high in fibre and roughage5
Factor 2 – Mood 
16. Helps me cope with stress5
34. Helps me to cope with life5
26. Helps me relax5
24. It intrigues me in some waya5
13. Makes me happya5
31. It helps me keep a fulfilling lifestylea5
Factor 3 – Convenience 
1. It can be used in the preparation of other fooda5
15. Is easy to heata5
28. Does not require to be shaken before usea4
35. Can be bought near where I study/live/worka6
11. Is easily available in shops and supermarkets6
Factor 4 – Sensory Appeal 
14. Smells nice5
25. Looks nice5
18. Leaves a good sensation on the palatea5
4. Tastes good6
Factor 5 – Natural Content 
2. Contains no additives5
5. Contains natural ingredients6
23. Contains no artificial ingredients5
Factor 6 – Price 
6. Is not expensive5
36. Is on salea4
12. Is good value for money6
Factor 7 – Weight Control 
3. Is low in calories5
17. Helps me control my weight5
7. Is low in sugara5
Factor 8 – Familiarity 
33. Is what I usually consumea5
8. Is made with ingredients familiar to mea5
21. It tastes the same as the first plant-based milk I testeda5
Factor 9 – Ethical Concern 
20. Comes from countries I approve of politically5
32. Has indicated the country of origin of the raw materials useda5
19. Is packaged in eco-compatible containersa5
Note(s):

aItem modified

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