Participants’ profile
| Pseudonym | Age | Gender | Occupation | Living situation | Unfamiliar practices tried during the campaign |
|---|---|---|---|---|---|
| Dianne | 24 | Female | Student/working part-time | In an apartment with flatmates | • Carrying a reusable water bottle when going out (to avoid buying plastic water) • Bringing her own container for takeaway • Turning off lights/devices more consistently Buying less fast fashion and remixing existing outfits (shift in dressing practice) • Upcycling a keychain from old accessories |
| Vivian | 25 | Female | Student/working part-time | Renting a room in an owner-occupied house | • Tried to cook at home, take away the leftovers at restaurant • Order less online parcels shop in-store • Reduce food waste |
| Rachel | 18 | Female | Student | Staying with family in a house | • Stopped the excessive buying of clothes and stuff • Switching electrical equipment/plugs off • Recycling properly • Donating stuff • Using less power • Reduce driving and increase using active /public transport |
| Maggie | 28 | Female | Not working at the time | In an apartment in downtown with her partner | • Swapped paper towels for reusable cloth towels • Found and engaged in creative ways of storing vegetables and fruits • Used Christmas lights for routine purposes • Finish using the grocery available before purchasing more new stuff |
| Nancy | 26 | Female | Student/working part-time | In an apartment with flatmates | • Stopped buying individually plastic wrapped food products • Taking public transport |
| Isabelle | 24 | Female | Student/working part-time | Staying with family in a house | • Starts consuming leftover food along with family • Uses water from washing rice for plants • Uses reusable make-up removing wipes instead of disposable ones |
| Marie | 24 | Female | Student/working part-time | In a house with flatmates | • No clothes shopping for the entirety of the campaign • Reducing carbon footprint (driving less) |
| Sandy | 21 | Female | Student/working part-time | Staying with family in a house | • Switching off lights deliberately • Air-drying clothes instead of using the dryer which requires routine restructure to do laundry in the morning • Using food storage hacks (avocado in water; salad leaves stored airtight) • Carrying reusable utensils in her bag (used when eating out) • Experimenting with shower timers/accountability to shorten long showers |
| Andy | 21 | Male | Student/working part-time | Staying with family in a house | • Timed and shortened showers (via a short YouTube video) • Experimented with brand switching based on sustainability reporting • Refillable water habit (installed a water-fountain locator app and began using spare bottles to avoid buying bottled water • More mindful grocery asks, meal planning and waste avoidance |
| Adrian | 20 | Male | Student/working part-time | Staying with family in a house | • Shorter showers • Turning off charging stations and appliances fully • Cruise control on motorways to save fuel • Public transport use (learning to embrace it, despite earlier dislike) • Air-drying clothes outside instead of dryer |
| Aiden | 29 | Male | Student | In university accommodation with spouse | • Using fruit bags • Timing showers • Spinach in a glass jar to preserve it for longer |
| Kingston | 29 | Male | Student | In a house with a host family | • Walking to campus • Turning off PC monitors |
| Adam | 22 | Male | Student/working part-time | In a house with flatmates | • Turning off computer monitor • Take colder showers Reduce water for laundry • Driving less Consume less fast food |
| David | 23 | Male | Student/working part-time | In a house with flatmates | • Switching to paperless study (OneNote) instead of refill paper • Changing dishwashing routine i.e., turning water off while scrubbing; conscious on/off cycles |
| Melissa | 23 | Female | Student/working part-time | Staying with family in a house | • Not using so much paper for her studies • Taking reusable container with her for leftovers when eating out • Using smaller plates to control portion sizes (less waste) • Taking the bus more instead of driving |
| Noah | 22 | Male | Student/working part-time | In a house with flatmates | • Not washing denim routinely • Turning off tap while doing skincare/dishes • Cold wash for laundry • Using keep cup |
| Pamela | 30 | Female | Working professional | In university accommodation with spouse | • Turning off water while brushing and during shower soaping/shampooing • Rinsing food containers before recycling • Using cloth produce bags at the supermarket instead of thin plastic bags • Considering BYO containers for takeaways |
| Jessie | 27 | Female | Working professional | In a house with flatmates | • Using leftovers for dinner • Soft plastic recycling • Composting |
| Nigel | 32 | Male | Working professional | In a house with flatmates | • Cooking more food at home rather than buying takeaways • Buying more sustainable options in the groceries • Keeping showers under Five minutes • Reducing screen time • Turning lights off in the home when room not being used • Reducing paper waste at his printing shop • Soft plastic recycling |
| Maya | 36 | Female | Working professional | Staying with family in a house | • Trying to bulk cook • Creative repurposing of packaging/household waste • Novel ways of storing vegetables and fruits |
| Jacob | 36 | Male | Working professional | In a house with flatmates | • Stopped buying individually wrapped snacks • Sourcing ethically produced and packaged products • Reducing shower time • Meal planning to stop food waste |
| Pseudonym | Age | Gender | Occupation | Living situation | Unfamiliar practices tried during the campaign |
|---|---|---|---|---|---|
| Dianne | 24 | Female | Student/working part-time | In an apartment with flatmates | • Carrying a reusable water bottle when going out (to avoid buying plastic water) • Bringing her own container for takeaway • Turning off lights/devices more consistently Buying less fast fashion and remixing existing outfits (shift in dressing practice) • Upcycling a keychain from old accessories |
| Vivian | 25 | Female | Student/working part-time | Renting a room in an owner-occupied house | • Tried to cook at home, take away the leftovers at restaurant • Order less online parcels shop in-store • Reduce food waste |
| Rachel | 18 | Female | Student | Staying with family in a house | • Stopped the excessive buying of clothes and stuff • Switching electrical equipment/plugs off • Recycling properly • Donating stuff • Using less power • Reduce driving and increase using active /public transport |
| Maggie | 28 | Female | Not working at the time | In an apartment in downtown with her partner | • Swapped paper towels for reusable cloth towels • Found and engaged in creative ways of storing vegetables and fruits • Used Christmas lights for routine purposes • Finish using the grocery available before purchasing more new stuff |
| Nancy | 26 | Female | Student/working part-time | In an apartment with flatmates | • Stopped buying individually plastic wrapped food products • Taking public transport |
| Isabelle | 24 | Female | Student/working part-time | Staying with family in a house | • Starts consuming leftover food along with family • Uses water from washing rice for plants • Uses reusable make-up removing wipes instead of disposable ones |
| Marie | 24 | Female | Student/working part-time | In a house with flatmates | • No clothes shopping for the entirety of the campaign • Reducing carbon footprint (driving less) |
| Sandy | 21 | Female | Student/working part-time | Staying with family in a house | • Switching off lights deliberately • Air-drying clothes instead of using the dryer which requires routine restructure to do laundry in the morning • Using food storage hacks (avocado in water; salad leaves stored airtight) • Carrying reusable utensils in her bag (used when eating out) • Experimenting with shower timers/accountability to shorten long showers |
| Andy | 21 | Male | Student/working part-time | Staying with family in a house | • Timed and shortened showers (via a short YouTube video) • Experimented with brand switching based on sustainability reporting • Refillable water habit (installed a water-fountain locator app and began using spare bottles to avoid buying bottled water • More mindful grocery asks, meal planning and waste avoidance |
| Adrian | 20 | Male | Student/working part-time | Staying with family in a house | • Shorter showers • Turning off charging stations and appliances fully • Cruise control on motorways to save fuel • Public transport use (learning to embrace it, despite earlier dislike) • Air-drying clothes outside instead of dryer |
| Aiden | 29 | Male | Student | In university accommodation with spouse | • Using fruit bags • Timing showers • Spinach in a glass jar to preserve it for longer |
| Kingston | 29 | Male | Student | In a house with a host family | • Walking to campus • Turning off |
| Adam | 22 | Male | Student/working part-time | In a house with flatmates | • Turning off computer monitor • Take colder showers Reduce water for laundry • Driving less Consume less fast food |
| David | 23 | Male | Student/working part-time | In a house with flatmates | • Switching to paperless study (OneNote) instead of refill paper • Changing dishwashing routine i.e., turning water off while scrubbing; conscious on/off cycles |
| Melissa | 23 | Female | Student/working part-time | Staying with family in a house | • Not using so much paper for her studies • Taking reusable container with her for leftovers when eating out • Using smaller plates to control portion sizes (less waste) • Taking the bus more instead of driving |
| Noah | 22 | Male | Student/working part-time | In a house with flatmates | • Not washing denim routinely • Turning off tap while doing skincare/dishes • Cold wash for laundry • Using keep cup |
| Pamela | 30 | Female | Working professional | In university accommodation with spouse | • Turning off water while brushing and during shower soaping/shampooing • Rinsing food containers before recycling • Using cloth produce bags at the supermarket instead of thin plastic bags • Considering |
| Jessie | 27 | Female | Working professional | In a house with flatmates | • Using leftovers for dinner • Soft plastic recycling • Composting |
| Nigel | 32 | Male | Working professional | In a house with flatmates | • Cooking more food at home rather than buying takeaways • Buying more sustainable options in the groceries • Keeping showers under Five minutes • Reducing screen time • Turning lights off in the home when room not being used • Reducing paper waste at his printing shop • Soft plastic recycling |
| Maya | 36 | Female | Working professional | Staying with family in a house | • Trying to bulk cook • Creative repurposing of packaging/household waste • Novel ways of storing vegetables and fruits |
| Jacob | 36 | Male | Working professional | In a house with flatmates | • Stopped buying individually wrapped snacks • Sourcing ethically produced and packaged products • Reducing shower time • Meal planning to stop food waste |
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