Table 15.

Process Model 9 outcome: conditional indirect effects

PathSustainability typeIndirect effect of X on YPositive fatalism message (W)Indirect effect of X on YNegative fatalism message (W)
Effect (B)SELLCIULCIEffect (B)SELLCIULCI
Ingredients – Logistics → Response efficacy → WTPPSocial−0.685.10−10.459.62−0.144.96−10.339.58
Environmental−4.995.24−15.515.34−4.464.44−13.763.84
Packaging – Logistics → Response efficacy → WTPPSocial8.766.30−3.1921.79−5.015.55−17.184.81
Environmental12.345.832.0825.03−1.434.78−11.087.80
Ingredients – Packaging → Response efficacy → WTPPSocial−9.446.07−21.942.464.865.22−4.9215.95
Environmental−17.345.88−29.78−7.16−3.024.24−11.964.81
Ingredients – Logistics → Biometric joy → WTPPSocial0.310.390.0011.44−0.340.41−1.51−0.003
Environmental−0.200.42−1.320.38−0.851.15−4.090.07
Packaging – Logistics → Biometric joy → WTPPSocial−2.902.01−8.31−0.590.570.91−1.192.60
Environmental−5.05wee2.92−12.69−1.18−1.571.06−4.38−0.30
Ingredients – Packaging → Biometric joy → WTPPSocial3.222.130.658.81−0.910.97−3.160.72
Environmental4.852.871.0812.310.711.38−2.323.60

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