Table 16.

Process Model 9 outcome: index of moderated mediation

PathFatalism manipulationSustainability type
IndexSELLCIULCIIndexSELLCIULCI
Ingredients – Logistics → Response efficacy → WTPP0.535.68−11.2811.55−4.315.68−16.046.63
Packaging – Logistics → Response efficacy → WTPP−13.776.84−28.47−1.813.576.41−8.3617.38
Ingredients – Packaging → Response efficacy → WTPP14.316.253.0927.55−7.896.28−21.173.60
Ingredients – Logistics → Biometric joy → WTPP−0.650.79−2.94−0.005−0.510.77−2.650.22
Packaging – Logistics → Biometric joy → WTPP3.482.360.469.61−2.141.43−5.65−0.10
Ingredients – Packaging → Biometric joy → WTPP−4.132.64−10.92−0.661.621.52−1.215.05

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