Table 1. Descriptive statistics and... | Emerald Publishing

Table 1.

Descriptive statistics and correlation matrix

Variables	1	2	3	4	5	6	7	8
1. Market orientation	1	0.48	0.54	0.43	0.52	0.76	0.36	0.33
2. Strategic design orientation	0.41*	1	0.42	0.50	0.30	0.48	0.29	0.20
3. Functional value	0.43*	0.34*	1	0.72	0.72	0.55	0.28	0.34
4. Emotional value	0.37*	0.44*	0.59*	1	0.49	0.37	0.24	0.19
5. New product advantage	0.42*	0.24*	0.56*	0.41*	1	0.47	0.16	0.20
6. Technology orientation	0.65*	0.43*	0.45*	0.32*	0.40*	1	0.26	0.39
7. Market turbulence	0.27*	0.23*	0.21*	0.19*	0.12*	0.20*	1	0.68
8. Technological turbulence	0.29*	0.19*	0.28*	0.17*	0.18*	0.35*	0.53*	1
Mean	5.44	5.69	5.17	5.25	5.56	5.19	4.42	3.91
Standard deviation	0.90	0.98	1.10	1.18	0.87	1.23	1.16	1.41
Average variance extracted (AVE)	0.61	0.60	0.54	0.66	0.49	0.64	0.36	0.66
Cronbach’s alpha	0.82	0.87	0.76	0.88	0.79	0.87	0.69	0.88
Composite reliability	0.82	0.88	0.77	0.89	0.79	0.87	0.69	0.88

Variables	1	2	3	4	5	6	7	8
1. Market orientation	1	0.48	0.54	0.43	0.52	0.76	0.36	0.33
2. Strategic design orientation	0.41*	1	0.42	0.50	0.30	0.48	0.29	0.20
3. Functional value	0.43*	0.34*	1	0.72	0.72	0.55	0.28	0.34
4. Emotional value	0.37*	0.44*	0.59*	1	0.49	0.37	0.24	0.19
5. New product advantage	0.42*	0.24*	0.56*	0.41*	1	0.47	0.16	0.20
6. Technology orientation	0.65*	0.43*	0.45*	0.32*	0.40*	1	0.26	0.39
7. Market turbulence	0.27*	0.23*	0.21*	0.19*	0.12*	0.20*	1	0.68
8. Technological turbulence	0.29*	0.19*	0.28*	0.17*	0.18*	0.35*	0.53*	1
Mean	5.44	5.69	5.17	5.25	5.56	5.19	4.42	3.91
Standard deviation	0.90	0.98	1.10	1.18	0.87	1.23	1.16	1.41
Average variance extracted (AVE)	0.61	0.60	0.54	0.66	0.49	0.64	0.36	0.66
Cronbach’s alpha	0.82	0.87	0.76	0.88	0.79	0.87	0.69	0.88
Composite reliability	0.82	0.88	0.77	0.89	0.79	0.87	0.69	0.88

Note(s):

*p < 0.05; correlations are presented in the lower diagonal, whereas the HTMT values are presented in the upper diagonal