Table 2. Confirmatory factor analysis of...

Table 2.

Confirmatory factor analysis of the model

Factors	Standardized coefficients (s.e.)
Market orientation
Customer orientation (CusO)	0.68
Competitor orientation (ComO)	0.78 (0.10)
Cross functional integration (CFI)	0.88 (0.11)
Strategic design orientation
SDO1	0.83
SDO2	0.83 (0.05)
SDO3	0.82 (0.05)
SDO4	0.75 (0.05)
SDO5	0.61 (0.07)
Functional value
FV1	0.75
FV2	0.83 (0.08)
FV3	0.61 (0.08)
Emotional value
EV1	0.83
EV2	0.82 (0.06)
EV3	0.73 (0.06)
EV4	0.87 (0.06)
New product advantage
NPA1	0.70
NPA2	0.74 (0.08)
NPA3	0.67 (0.07)
NPA4	0.69 (0.09)
Technology orientation
TO1	0.86
TO2	0.87 (0.05)
TO3	0.76 (0.05)
TO4	0.70 (0.06)
Market turbulence
MT1	0.51
MT2	0.61 (0.14)
MT3	0.58 (0.16)
MT4	0.68 (0.15)
Technological turbulence
TT1	0.84
TT2	0.84 (0.05)
TT3	0.87 (0.05)
TT4	0.67 (0.06)

Factors	Standardized coefficients (s.e.)
Market orientation
Customer orientation (CusO)	0.68
Competitor orientation (ComO)	0.78 (0.10)
Cross functional integration (CFI)	0.88 (0.11)
Strategic design orientation
SDO1	0.83
SDO2	0.83 (0.05)
SDO3	0.82 (0.05)
SDO4	0.75 (0.05)
SDO5	0.61 (0.07)
Functional value
FV1	0.75
FV2	0.83 (0.08)
FV3	0.61 (0.08)
Emotional value
EV1	0.83
EV2	0.82 (0.06)
EV3	0.73 (0.06)
EV4	0.87 (0.06)
New product advantage
NPA1	0.70
NPA2	0.74 (0.08)
NPA3	0.67 (0.07)
NPA4	0.69 (0.09)
Technology orientation
TO1	0.86
TO2	0.87 (0.05)
TO3	0.76 (0.05)
TO4	0.70 (0.06)
Market turbulence
MT1	0.51
MT2	0.61 (0.14)
MT3	0.58 (0.16)
MT4	0.68 (0.15)
Technological turbulence
TT1	0.84
TT2	0.84 (0.05)
TT3	0.87 (0.05)
TT4	0.67 (0.06)

Note(s):

χ²/d.f. = 2.17, p < 0.01; SRMR = 0.06; IFI = 0.93; TLI = 0.92; CFI = 0.93; RMSEA = 0.05

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