Confirmatory factor analysis of the model
| Factors | Standardized coefficients (s.e.) |
|---|---|
| Market orientation | |
| Customer orientation (CusO) | 0.68 |
| Competitor orientation (ComO) | 0.78 (0.10) |
| Cross functional integration (CFI) | 0.88 (0.11) |
| Strategic design orientation | |
| SDO1 | 0.83 |
| SDO2 | 0.83 (0.05) |
| SDO3 | 0.82 (0.05) |
| SDO4 | 0.75 (0.05) |
| SDO5 | 0.61 (0.07) |
| Functional value | |
| FV1 | 0.75 |
| FV2 | 0.83 (0.08) |
| FV3 | 0.61 (0.08) |
| Emotional value | |
| EV1 | 0.83 |
| EV2 | 0.82 (0.06) |
| EV3 | 0.73 (0.06) |
| EV4 | 0.87 (0.06) |
| New product advantage | |
| NPA1 | 0.70 |
| NPA2 | 0.74 (0.08) |
| NPA3 | 0.67 (0.07) |
| NPA4 | 0.69 (0.09) |
| Technology orientation | |
| TO1 | 0.86 |
| TO2 | 0.87 (0.05) |
| TO3 | 0.76 (0.05) |
| TO4 | 0.70 (0.06) |
| Market turbulence | |
| MT1 | 0.51 |
| MT2 | 0.61 (0.14) |
| MT3 | 0.58 (0.16) |
| MT4 | 0.68 (0.15) |
| Technological turbulence | |
| TT1 | 0.84 |
| TT2 | 0.84 (0.05) |
| TT3 | 0.87 (0.05) |
| TT4 | 0.67 (0.06) |
| Factors | Standardized coefficients (s.e.) |
|---|---|
| Customer orientation (CusO) | 0.68 |
| Competitor orientation (ComO) | 0.78 (0.10) |
| Cross functional integration ( | 0.88 (0.11) |
| SDO1 | 0.83 |
| SDO2 | 0.83 (0.05) |
| SDO3 | 0.82 (0.05) |
| SDO4 | 0.75 (0.05) |
| SDO5 | 0.61 (0.07) |
| FV1 | 0.75 |
| FV2 | 0.83 (0.08) |
| FV3 | 0.61 (0.08) |
| EV1 | 0.83 |
| EV2 | 0.82 (0.06) |
| EV3 | 0.73 (0.06) |
| EV4 | 0.87 (0.06) |
| NPA1 | 0.70 |
| NPA2 | 0.74 (0.08) |
| NPA3 | 0.67 (0.07) |
| NPA4 | 0.69 (0.09) |
| TO1 | 0.86 |
| TO2 | 0.87 (0.05) |
| TO3 | 0.76 (0.05) |
| TO4 | 0.70 (0.06) |
| MT1 | 0.51 |
| MT2 | 0.61 (0.14) |
| MT3 | 0.58 (0.16) |
| MT4 | 0.68 (0.15) |
| TT1 | 0.84 |
| TT2 | 0.84 (0.05) |
| TT3 | 0.87 (0.05) |
| TT4 | 0.67 (0.06) |
χ2/d.f. = 2.17, p < 0.01; SRMR = 0.06; IFI = 0.93; TLI = 0.92; CFI = 0.93; RMSEA = 0.05
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